Does PR Grow My Design-Minded Business?

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If you’re asking this question, you’re either just starting out in business or maybe have had a bad experience with public relations. Fortunately, life is all about learning, improving and progressing. A great business plan in general needs a public relations aspect. Whether it’s creating relationships with journalists and media companies, or simply getting a handle on situations before they go public, PR is always necessary.

 

Protection

In design, like any other business, things happen. They can be good or bad, great or horrible, and having a game plan to approach each situation is crucial. Businesses either grow or crash based on how they handle situations, so using PR can help you get ahead of the game. Protect the company by figuring out what precautions to take for those “just in case” circumstances and the company will continue to grow!

 

Influencers (Social Media)

This seems to be the newest and hottest way to promote and stay relevant. Influencers on social media are incredible resources to have and public relations can get you them. The more you stay updated and informed about the design industry, the more people you connect with who have influence in the community. You definitely want to do all you can to make influencers aware of your company and can do this by liking and commenting on their posts, blogs, etc.

 

Humanize Your Business

PR does a lot more than just damage control as some people might think. There comes a time where things might seem a bit repetitive and mundane. Public relations can help maintain a relatable and “humanized” feel for your clients and potential business partners/customers. Just as relationships start off as a journey, so do businesses. Showing a depiction of how the company started, where it came from and where it’s going can help clients and customers resonate and want to know more. Everyone loves a good story!

 

Research

In any industry, good research is key. This can be staying in touch with the latest trends, tracking analytics, and more. This also helps when conversations start about hot topics in the design industry. Can you imagine being in a conversation with a potential client and they bring up an issue you haven’t heard of or know nothing about? Save yourself the embarrassment and stay on top of the industry news. We promise, it might take a little time, but knowledge is growth.

 

Measure Stats

Speaking of analytics, this is crucial to truly engage how much your business has grown. It’s also incredibly insightful when it comes to what has NOT been doing well. Sometimes figuring out what is not working and adjusting your efforts in that area can skyrocket a company. Imagine that you’re spending way too much time/resources on a social media platform that has not gained any traction. The solution can be to allocate those efforts into another area that is already doing well, increasing the ROI even more.

 

PR is a huge part in growing a design-minded business and these are only a few reasons how it helps.

Interested to learn more on how positively this could impact your business? Click here to schedule a Complimentary Brand Consultation. 

The Value of PR to Interior Design Firms

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The higher the quality the higher the value. The two go hand in hand! This mindset can be applied to just about everything in the business world. When it comes to public relations, it’s extremely important to put effort and resources into using a high quality PR vision if you want the value to constantly increase. We are not talking value in terms of money, but value in terms of results such as getting more traction with clients and other businesses! Here are a couple of things to keep in mind when trying to create value around your interior design firm.

 

Keep Up With Design Trends

This is huge. Falling behind on trends can demolish a reputation in all businesses, especially interior design. Getting hired to make a space unique and personal to a certain brand is what all clients desire, but they also don’t want to pay for a service that applies old knowledge. This doesn’t mean that styles from the 60’s can’t come back into style, it just means be aware of the changes happening yearly and sometimes even monthly. The last thing you want is to suggest a product or piece of furniture that is made by a company that is going through a scandal that the whole world knows about, but you!

 

Provide Great Content

Creating something relevant and useful nowadays is unfortunately not enough to actually stay relevant. The product needs to be bold, unique and disruptive to the design world. When you have something that is worthy of comotion, the world needs to see it. A good PR company will help get the word out, a GREAT PR company will get people talking! Not only will PR help created a conversation about your company and what it is doing, it will also make sure that people understand what the design is all about. When people understand the factors that go into design, they are able to relate in-turn creating a sense of resonance and brand awareness.

 

Be Honest!

You know what they say, “Honesty is the best policy.” However, this aspect is delicate and needs to be treated with sensitivity. When releasing company information, stretch the truth is a no-no as well as hiding things from the public! Try being authentic and your story will be told well. Doing otherwise would only hurt your brand. Utilize public relations to create that authenticity and use the brand’s voice in order to do so. Clients and customers appreciate that you are human, it makes you more relatable and they put more value into your company because you’re honest. Just to be clear, this does not mean that you should over share. There are certain things that should be addressed and others that should remain within the company and taken care of. Deciding which is which is your prerogative.

 

Consistency

Brand awareness is not built overnight. PR needs to be on top of things from the beginning and stay consistent. PR long term plans are extremely helpful and gives everyone involved a good idea of what should be expected over a certain amount of time. Once this is laid out, make sure to implement! If your goals are not met over a chosen period of time, outsourcing a PR agency could be helpful.

Do you want to boost your brand name with effective PR? Click here to schedule a Complimentary Brand Consultation. 

Why PR is Essential to Grow Your Interior Design and Architecture Business?

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Having access to the many photos, artists, and architects that design companies have is perfect for creating a presence online. However, sometimes strategizing all of that incredible material is time consuming, overwhelming and can get a bit messy if you don’t really know what you are doing. This seems to be a huge reason for businesses and companies to utilize public relation firms. That is what we are here for!

 

Press Release

First, we need to ask the question: What would these high-end businesses that you want to attract want to see about your company? These businesses are luxury businesses, so consumers want to know that you are the next up and coming, you are talented, your work is recognized, you get published, you are an expert. The best way to get the word out it using the power of a press release. PR companies have connections, many press related connections, in which they can reach out to and get accomplishments and other article worthy circumstances published. This could be print or online, but either way, you’re already much closer to reaching more people than what was initially available.

 

Website Upkeep

Following the press release, posting this onto the company website is a must. Not only do you want to have all of the awards and accomplishments listing on your website, you need to make sure it is posted in a timely manner. It is understandable that sometimes the company is busy and can’t get around to something as quickly as they would like. That’s another great reason to use PR. Pass the torch, if you will, and let a PR company upkeep your website making sure it is up to date with the most recent accolades! This is a huge deal when luxury businesses are doing research on your company. If they go to the website and it is old, outdated and has no award/accomplishment recognition readily available, they will move on to the next option in the blink of an eye.

 

Social Media Presence

Here we can talk about that content you have so much access to, but aren’t utilizing! As an interior design and/or architecture business, there should be an over abundant amount of photos of the finished products. These photos are exactly what potential clients want to see. Nowadays businesses are searching Instagram for recent photos and Facebook for photos and articles of the finished product. If your social media platforms are not maintained, relevant, and aesthetically pleasing, it will deter any business that identifies as “Luxury”. Lux businesses have no time for companies who can’t even keep up their social media pages. PR firms can do this for and they do it well. Even creating ads through social media platforms is extremely useful and beneficial, so why not leave that up to the experts?

 

There are many reasons why PR is essential to the growth of your design business, but these are just a few major incentives. At first it might seem a bit over the top, but at the end of the day you have to use the resources you have and allowing a PR company to make the most of it will benefit your company in more ways than one.

 

Click here to schedule a Complimentary Brand Consultation.