SEO Trends 2025 : How Interior Designers Can Rank Higher on Google
As 2025 unfolds, interior designers are rethinking visibility in a digital-first world. With fewer referrals and more search-driven leads, knowing how to grow your interior design business means mastering SEO—not just pretty pictures and hashtags. Google's algorithm continues to evolve, and so must your strategy.
Whether you're a multi-state design firm like Jackie’s in Scottsdale, looking to grow global visibility, or an architecture studio like Jessica Fogle’s aiming for high-value editorial features, SEO is your digital foundation.
1. Own Your Expertise with Thoughtful Content
Interior designers who publish expert-driven content are dominating Google’s results in 2025. Why? Google is rewarding helpful content over keyword-stuffed fluff. It’s about proving authority.
Here’s what works:
Educational blog posts: Think “How to Design a Transitional Kitchen” or “5 Mistakes High-End Clients Make When Renovating.”
Project spotlights: Optimize your portfolio with strategic titles like “Luxury Palm Springs Mid-Century Makeover” vs. “Project 22.”
Behind-the-scenes content: Include sourcing stories, material choices, or before/after narratives—these are rich in SEO and authenticity.
▶️ Real example: Leverages project storytelling for national shelter mags. But those same narratives are SEO gold when repurposed into blog posts and case studies.
2. Local SEO Isn’t Optional—Even If You Work Nationally
Google's local intent signals are stronger than ever in 2025. Even luxury clients are searching “Scottsdale interior designer” or “best architect in Pennsylvania.” If your Google Business Profile isn’t optimized—or worse, nonexistent—you’re missing real leads.
To grow your interior design business through local SEO:
Claim and optimize your Google Business Profile
Use location keywords on key pages (e.g. “Interior Designer in Scottsdale Specializing in Hospitality and Residential”)
Collect client reviews regularly—especially on Google
Have your website designer add schema markup to help search engines understand your services
3. Don’t Sleep on Image SEO
In 2025, Google Images drives meaningful traffic—especially for design. But too many designers still upload “IMG_1049.jpg” and call it a day.
To optimize for image search:
Rename images descriptively: Scottsdale-luxury-living-room.jpg
Use alt text that describes the design style, room type, and materials
Compress images without sacrificing quality for faster load times
Add image structured data for high-value projects
▶️ Pro tip: Create a dedicated gallery page for “Mountain Retreat Bathrooms” or “Modern Organic Living Rooms” to rank for niche search queries.
4. Long-Tail Keywords Are Your Secret Weapon
Short keywords like “interior design” are competitive and vague. But long-tail keywords like “how to grow your interior design business with SEO” convert better and are easier to rank for.
You can find these long-tail opportunities by:
Listening to client questions
Using tools like Ubersuggest, SEMrush, or Google’s “People Also Ask”
Reviewing your own search terms report in Google Analytics
Some examples for 2025:
“Modern farmhouse color palette ideas 2025”
“Luxury kitchen cabinet trends for new builds”
“How to find an architect for second home renovation”
Create blog posts or service page content that answers these queries in depth.
5. Build Authority with Strategic Backlinks
Backlinks—links from other reputable websites to yours—are still a top-ranking factor. But not all links are created equal.
As a designer, you can build backlinks by:
Getting featured in the online versions of publications like Veranda, House Beautiful, or Business of Home
Partnering with vendors, builders, or influencers who link to your work
Writing guest articles for trade blogs or magazines
▶️ ADP client strategy: We pitch our designers’ projects and founders to the right editors, then repurpose those placements as SEO-rich case studies—linking back to their own sites.
6. Your Website’s Performance Matters
No matter how beautiful your site is, if it’s slow or confusing, Google won’t reward it.
Key performance factors in 2025:
Mobile responsiveness
Fast load times (under 3 seconds)
Clear site structure with internal linking
Minimal pop-ups or intrusive ads
Secure (HTTPS) domain
The Final Word
If you want to grow your interior design business in 2025, SEO isn’t just a buzzword—it’s your pathway to visibility beyond referrals and Instagram. The firms seeing the most growth are building SEO into their content, PR, and brand strategies from the start.