A Design Partnership was born from a designer’s eye, an entrepreneur’s instinct, and a moment in history that reshaped an entire industry.

Natalie Norcross began her career not behind a desk, but inside the world of luxury design: curating high-end residences with a quiet precision and discerning taste that defined her early work. In 2000, she started an interior design firm, quickly earning a reputation for elevated spaces and meticulous craftsmanship. For nearly a decade, her days were spent traveling between projects, presenting concepts, and shaping environments for clients who trusted her instinct completely.

When she sold her interest in the firm in May 2008, it marked the close of one chapter and the beginning of another. Just months later, the global economy unraveled. Designers, architects, and creative studios - many of whom had long admired her business acumen - began reaching out for guidance. They weren’t seeking design direction. They needed clarity, visibility, and a voice in a market that suddenly felt uncertain.

Natalie stepped in to help. First, informally, then with increasing focus . What began as thoughtful support soon revealed a profound industry need: creative businesses were searching for a guide who understood their world from the inside. Someone who could translate artistry into opportunity and elevate their work with the same care and discernment they applied to their designs.

With this vision, A Design Partnership was established. It was built on specialization, deep client relationships, and a service philosophy that felt collaborative, personal, and long-term. From its earliest days, the agency was designed to be boutique enough to feel intimate, yet powerful enough to deliver meaningful results in the most respected publications across the design landscape.

The Evolution of the Firm
Fifteen years later, A Design Partnership has grown into the trusted resource for designers, architects, luxury home brands, and industry leaders who want to sharpen their story, build a marketing ecosystem, and earn premium press.

And in 2025, the next chapter began.

A Design Partnership was acquired by Moon Holdings LLC, a company building a vertically integrated communications ecosystem from real estate investors to architects, designers, builders, and the home building or furnishing brands that support them. The acquisition expanded A Design Partnership’s reach and reinforced its mission: to provide sophisticated storytelling, strategic marketing, and press leadership for every corner of the design and construction industry.

Moon Holdings’ vision is clear: to create a seamless, end-to-end communications platform that serves the people shaping the spaces we live, work, and gather in. A Design Partnership now stands at the center of that vision, delivering refined public relations and marketing strategy to the design world with the same commitment to excellence that defined its founding.