The Importance of Public Relations: Why It Will Benefit Your Business and Bring In Leads

image001.jpg

Public relations (PR) is often a misunderstood, yet important piece of the marketing and advertising industry. PR ultimately means getting people to talk and think about your business in a positive way. It should be an important piece to a company’s marketing plan. Not only is it a way to get good publicity without advertising it helps you deal with a problem facing your business in an effective manner.

A company can utilize PR to attract more customers, suppliers, potential employees and possible business partners. When potential clients see good news out on a specific company or business, they associate that positivity to that company. As of late, the Facebook scandal is showing why PR is and should be a major part in a company’s marketing plan. If Facebook would have gotten ahead of the story with their PR, maybe Mr. Zuckerberg might not be going through 10+ hours of questioning! But that is another issue in itself.

PR is not just for massive companies that use national newspapers or television to communicate to current and future customers and clients. Even the smallest business can use public relations to capture the eye of its local audience. Promoting itself online to reach a wider customer base is also beneficial if that is the goal.

Here are some ways that having a PR program implemented into a business’s marketing plan can benefit your business and bring in leads.

Influence

Targeted audiences are much more likely to trust press releases and messages coming from an objective source rather than paid-for advertising messages. Think about the political sides, most people either get their information from Fox News or CNN. A neutral source of news would most likely be one of the most credible forms of promotion and can be persuasive.

Reach

A solid and positive story has the potential be picked up by several news outlets. This aides in exposing the message to a large audience which in turn broadens the opportunities to bring in more leads. When a company’s reach is widened, the potential for clients widens as well.

Ultimately the message we are trying to get across is that Public Relations can be extremely impactful in bringing on new business, only if it it used correctly. When implemented efficiently in a crisis, PR can be the one thing that saves a company from complete embarrassment.

Click here to schedule a Complimentary Brand Consultation. 

Socially Engaged - Why Engaging With Followers Daily Is Essential for Growth

image001.jpg

Engagement. The most underrated actions of social media today. When we say underrated, we mean by companies! Many companies tend to overlook the effects of engagement, mainly because they do not see the need and potential in it. Fortunately, we know what to do and why. Engagement is huge in regards to customer confidence and loyalty. Without loyalty, companies will continue to get one time buyers and fail to turn them into repeats customers. Here are a few reasons why engagement is an important piece to the social media success puzzle.

 

#1 - Visibility of Content

Content is just content without views, shares, likes, etc. To improve the visibility of content, customers HAVE to engage with it. “Shares” on Facebook seem to be the best way to get content out there. The algorithm that Facebook implements makes sure that anything shared through friends shows up first. This means that if fan pages share something, they will be lower in the news feed compared to if a friend shares something from that fan page. This prevents feeds from getting overloaded with business page content and keeps them fresh with content from “friends”. When someone shares something from the business page, it increases views and reach! Not to mention the customer confidence in the brand gets an even better reputation. This means recommendations and more followers.

 

#2 - Does the Audience Resonate?

There are many ways to check to see if your content is resonating with your desired audience. Have you ever seen those profile on instagram that have thousands of followers, but only a couple likes on each photo. That is an example of extremely poor engagement. It shows that those followers were bought, there is no customer loyalty or both! The more comments and likes, the better. Making sure to comment back and like all (positive) comments will expand your reach even more! Customers love feeling special, so respond! If your content is not resonating with people, do not be shocked when they start reporting posts as spam or hiding all of your content.

 

A tip to narrowing down your audience and keeping engagement high (and resonating with customers) is to check out a competitor’s engagement and compare! Make sure to also look at the organic posts versus paid. You will notice that if the organic posts have high engagement, than their content resonates more with their audience.

 

#3 - Higher Engagement = Higher ROI

It is hard to prove this completely, but an increase in engagement over the past few years in regards to social media unpaid posts has been noticeably beneficial. The more engagement, the more customers trust the company and therein lies the root to developing repeat customers. Repeat customers mean higher ROI. It is pretty self explanatory. Every person wants a personalized customer experience, so why not take a moment to comment back, like posts, etc. Engagement takes 15-30 minutes a week. Take two days a week to go through all channels for 15 minutes and ENGAGE!

 

Click here to schedule a Complimentary Brand Consultation. 

 

Brand Personality - How to Ensure That Your Website & Logo Connect Your Target Audience To Your Business

image001.jpg

Brand personality is key to a company’s development. Without it, customer confidence and trust will still be there, but it will NOT be as strong as it could be. Websites and logos are either going to make or break a business’s brand. These two go hand in hand when forming a brand personality and customer loyalty. There are a couple of issues that can hurt or help companies, in our opinion, and the following three help develop brand personality the most.

 

Relevance

No one likes getting to a website and nothing on the main page has anything to do with why they’re visiting the site in the first place. Of course this is different for everyone, but make sure that if your company is a marketing agency that you are writing about something marketing related! It seems like common sense, yet there are many companies out there writing articles about things just to try and get a higher SEO rating! If it is not relevant to your company or business, the bounce rate on your site will be extremely high and sales will not have any sort of significant positive impact.

 

In regards to the logo, having a logo that shows the personality of your brand is extremely important! If your company is shown to be fun and adventurous, but the logo is a mundane looking logo with no excitement, people will be a bit disappointed. Unfortunately in today’s marketing world, a cool and impressive logo can bring in more people and a boring logo can turn people away from a brand. This does not mean that the logo has to be extravagant by any means, it should just describe the personality of the brand without a doubt.

 

Navigation

Have you ever been to a website and gotten lost looking for something within the first 2 min? The reason for that is most likely that the website is not very user friendly. This means that navigating the website is a little more difficult than it needs to be. If your company has any plans on keeping customers, make sure that the website is easy to use! It’s easier said than done, but audiences subconsciously appreciate this more than they know. Customers can connect more to a brand when they know they can get to what they want to in seconds.

 

Design for Emotions

Pick an emotion that you want your target audience to feel about your company’s website and put all focus into that. Be consistent with this when designing the website and your audience will begin to associate your entire brand with that emotion! Use fun colors if your emotion is humorous or joyful. Keep your web visitors in a positive mood by using check marks, smiley faces, thumbs up, etc.

 

Implementing these three things will help your audience connect with your content through your website. Once people can identify with a brand, they become repeat customers and loyal ones at that!

 

Click here to schedule a Complimentary Brand Consultation.