How PR Can Grow Your Business with Quality Clients?

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The majority of PR companies, along with any other company that is based on their clientele, wants to have quality clients. Unfortunately, sometimes quantity comes before quality. Those quality clients usually come around after a good reputation has been shown. Let’s start with talking about what the difference is between the two. Quality, according to Merriam-Webster, is a degree of excellence or superiority in kind. It describes something, either of how it was made, or how if is as compared to others. However, it is subjective while quantity is definite. On the other hand, quantity is an indefinite amount or number. It is measurable and can be expressed as a numerical value.

 

Why Quality?

Now we can all understand why having something that is higher in quality makes more sense. It usually lasts longer and is more efficient, making the cost completely worth it. Think about buying a high quality $400 purse versus a $40 purse. Which one will last longer and be the better investment?  When you think of quality in terms of clients, these clients would be higher paying clients with high influence in their industry and has a broader reach.

 

Why NOT Quantity?

Although some companies think that having an extremely large number of clients looks good, it can not only be overwhelming, but inhibiting as well. By this we mean that taking on too many mediocre clients can pigeonhole your company into getting the reputation of only being able to handle a lower grade client. This is something you want to avoid.

 

Why PR?

Public relations is going to be the key to helping your company “up” the level of clients you attract. PR focuses on getting the best reputation out into the world as possible. It is obviously a big part of PR to make companies and clients appear in a good light when it comes to their specific industry as well as maintaining that image. The more publicity and recognition your company gets, the more you’ll need a public relations firm to come in and push those views out into the world even more. If there’s anything to know about SEO (search engine optimization), the more will your company’s name appear in searches and the higher up on the Google search results your company will be. From blogs to SEO to social media, PR companies handle it all as well as strategizes the information in the best way to attract the type of clientele you want.

 

Ultimately, as a company gets bigger and begins to take on more clients, PR is absolutely necessary if you want to make sure everything you put out in the internet targets the clientele you want to attract. Great PR can target any demographic from gender to religion to age to location. The capabilities are endless, but technology is always changing, so why not take advantage of a PR company who has the knowledge of how to use it?

 

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A New Spin on Traditional PR

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Traditional PR is changing its standards by the year. What we would consider traditional today, would have been revolutionary 10 years ago. PR, advertising, marketing, etc are all changing constantly, so keeping up with the new trends is crucial for any company.

 

Beware of Fake News

With the era of “fake news” all around us, journalists and PR professionals have to be extremely careful about what is being pushed out. Double checking, triple checking are possibly not enough with all the double edged swords being thrown out into society, especially about politics. Even in regards to other industries, fact checking has never been held to such a high standard as it is now. Writers and PR companies are becoming more diligent than ever when it comes to getting the truth out there because anyone can post anything in Wikipedia!

 

Measurement

Recently it has become essential for companies to receive clear value in their public relations strategy. This truly lets the client understand how important of an asset that Public Relations can be. It also means metrics need to be a top PR priority. In order to measure these PR efforts effectively, objectives have to be listed out clearly and concise. Getting together with the company’s executives and determining how they define success from a PR standpoint is crucial. Once the objectives are clear, figure out what areas to measure so you can show how effective the PR strategies can be.

 

Live Video

We all remember when live video made its debut. At first it seemed a bit awkward, but now it has grown out of its middle school stage and is now the most popular kid in school in terms of PR content. Society as a whole has become extremely visual which has shifted and positively impacted the world of Public Relations. There are studies that show that people would much rather watch a video or even see a photo opposed to read a blog piece. This means that the majority of your audience needs visual stimulation and if you don’t implement it into your PR strategy, then you could potentially miss out on a huge population. Live video is growing more and more every day and is expected to become more important.

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Public Relations Empowering Business

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PR is a major player when it comes to empowering businesses. From catching the story before it gets out to utilizing a network of connections to make a brand the talk of the town, PR gets it done. Here are a few ways that PR is empowering business this day in age.

 

Third Party Research

Do you want to make sure your pitch floats to the top of a journalist’s figurative pile? Third party research is a huge piece if you want your pitch to get to the top of a journalist’s pile. Journalists are now being held to a higher standard when it comes to  stories with solid facts. If the data and statistics come from your company, some journalists may hesitate to use it. There is way more potential that the research could be tainted or only be 80% accurate. However, when you use third party research source from a recognizable and reputable company to support your claims, it removes any doubts about your work and gives the journalist confidence that your company cares about getting the truth out there.

 

 

Reputation Management

In the realm of business, a spotless online reputation has become a “must-have”. Buyers are more diligent than ever when it comes to vetting companies with which the will potentially do business. The majority of research is done online. Companies search the internet for comments, reviews, and information that will help them make a good choice. With such easy access to information these days, securing a positive reputation is crucial. A successful business does not simply snuff fires as they occur. Getting ahead of the fire before it blows up is how to maintain a successful PR business. Consistently promote your online reputation from the beginning will deam those negative comments and reviews irrelevant.

 

Digital Storytelling

Digital storytelling is a trend that will significantly grow in importance. The question is how to incorporate digital storytelling into your PR content. One way is to work in the company story and history through the “About Us” section of your website. Populate this area with interesting stories and of those who make your company culture so great. The ultimate goal is to get your stories out there to reach people on an emotional level. Another way to incorporate storytelling is testimonials. There’s nothing that can make or break a company like personal testimonies and reviews. Interview a customer whose business has improved with your company’s help. People just want to feel like they can relate and when you’re providing a service that helps people, that emotional trigger is pulled.

 

Influencers

Influencer marketing is constantly changing, so mastering it does not seem realistic. It is also not going to be the perfect solution for all of your marketing needs. Choosing an influencer should be based off of more than money. Trying finding some that are truly interested and/or passionate about a product you’re working with. This will help them relate to your target audience even more and potentially reach a new audience you might not have considered. Also consider the amount of followers, engagement, and which social media platform in which they thrive. These all have to match up or else it can end up being a waste of time and money.

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