Public Relations 101

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Public Relations can be extremely impactful in bringing in new business, only if it is used correctly. When implemented efficiently in a crisis, PR can be the one thing that saves a company from complete embarrassment. Whether it’s in-house PR or outsourced PR, it is a necessary step to guide your business in the right direction.

 

Time is Money

Unfortunately, this is true. The more time you spend on accomplishing a task, the less time you have to perfect something else. Let a team of professionals really dive in and take over Public Relations. This will allow more time for your company to focus on other things that need to get done.

 

Beat the Story

News that comes out too soon can sometimes ruin a company’s plan regarding the product or service. This is when a good PR company steps in and makes sure that they can get ahead of the news story and put out a well put together and thought out press release. Having a PR company behind you can save your business if, for example, a bad review by an important influencer in your industry goes viral. Putting positive twists on bad situations can be exactly what is needed at that moment. This does not mean lying to customers-- it simply could be a quick apology or explanation to defuse a potentially catastrophic issue.

 

Connect Yourself

Public Relations companies have a plethora of media connections-- that is part of their appeal. When using a PR company to elevate your brand, be prepared to create a ton of great relationships with different media sources. The perk of outsourcing to a PR company is their connections. Your brand will efficiently get out to the public in a positive light, and that in turn produces optimum marketing results your company needs.

 

Reach

A solid and positive story has the potential to be picked up by several news outlets. This aids in exposing the message to a large audience which in turn broadens the opportunities to bring in more leads. When a company’s reach is widened, the potential to meet new clients widens as well. BOOM! There you have it. On the other hand, a terrible negative story has the same potential. This means that every situation and piece of a company has to be taken care of delicately.

 

Public relations (PR) is often a misunderstood yet important piece of the marketing and advertising industry. A company can utilize PR to attract more customers, suppliers, potential employees and possible business partners. When potential clients see good news out on a specific company or business, they associate that positivity to that company. As of late, the Facebook scandal is showing why PR is and should be a major part in a company’s marketing plan. If Facebook would have gotten ahead of the story with their PR, maybe Mr. Zuckerberg might not be going through 10+ hours of questioning! But that is another issue in itself.

Want to use Public Relations to get that much needed edge for your business? Click here to schedule a Complimentary Brand Consultation. 

Does PR Grow My Design-Minded Business?

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If you’re asking this question, you’re either just starting out in business or maybe have had a bad experience with public relations. Fortunately, life is all about learning, improving and progressing. A great business plan in general needs a public relations aspect. Whether it’s creating relationships with journalists and media companies, or simply getting a handle on situations before they go public, PR is always necessary.

 

Protection

In design, like any other business, things happen. They can be good or bad, great or horrible, and having a game plan to approach each situation is crucial. Businesses either grow or crash based on how they handle situations, so using PR can help you get ahead of the game. Protect the company by figuring out what precautions to take for those “just in case” circumstances and the company will continue to grow!

 

Influencers (Social Media)

This seems to be the newest and hottest way to promote and stay relevant. Influencers on social media are incredible resources to have and public relations can get you them. The more you stay updated and informed about the design industry, the more people you connect with who have influence in the community. You definitely want to do all you can to make influencers aware of your company and can do this by liking and commenting on their posts, blogs, etc.

 

Humanize Your Business

PR does a lot more than just damage control as some people might think. There comes a time where things might seem a bit repetitive and mundane. Public relations can help maintain a relatable and “humanized” feel for your clients and potential business partners/customers. Just as relationships start off as a journey, so do businesses. Showing a depiction of how the company started, where it came from and where it’s going can help clients and customers resonate and want to know more. Everyone loves a good story!

 

Research

In any industry, good research is key. This can be staying in touch with the latest trends, tracking analytics, and more. This also helps when conversations start about hot topics in the design industry. Can you imagine being in a conversation with a potential client and they bring up an issue you haven’t heard of or know nothing about? Save yourself the embarrassment and stay on top of the industry news. We promise, it might take a little time, but knowledge is growth.

 

Measure Stats

Speaking of analytics, this is crucial to truly engage how much your business has grown. It’s also incredibly insightful when it comes to what has NOT been doing well. Sometimes figuring out what is not working and adjusting your efforts in that area can skyrocket a company. Imagine that you’re spending way too much time/resources on a social media platform that has not gained any traction. The solution can be to allocate those efforts into another area that is already doing well, increasing the ROI even more.

 

PR is a huge part in growing a design-minded business and these are only a few reasons how it helps.

Interested to learn more on how positively this could impact your business? Click here to schedule a Complimentary Brand Consultation. 

The Value of PR to Interior Design Firms

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The higher the quality the higher the value. The two go hand in hand! This mindset can be applied to just about everything in the business world. When it comes to public relations, it’s extremely important to put effort and resources into using a high quality PR vision if you want the value to constantly increase. We are not talking value in terms of money, but value in terms of results such as getting more traction with clients and other businesses! Here are a couple of things to keep in mind when trying to create value around your interior design firm.

 

Keep Up With Design Trends

This is huge. Falling behind on trends can demolish a reputation in all businesses, especially interior design. Getting hired to make a space unique and personal to a certain brand is what all clients desire, but they also don’t want to pay for a service that applies old knowledge. This doesn’t mean that styles from the 60’s can’t come back into style, it just means be aware of the changes happening yearly and sometimes even monthly. The last thing you want is to suggest a product or piece of furniture that is made by a company that is going through a scandal that the whole world knows about, but you!

 

Provide Great Content

Creating something relevant and useful nowadays is unfortunately not enough to actually stay relevant. The product needs to be bold, unique and disruptive to the design world. When you have something that is worthy of comotion, the world needs to see it. A good PR company will help get the word out, a GREAT PR company will get people talking! Not only will PR help created a conversation about your company and what it is doing, it will also make sure that people understand what the design is all about. When people understand the factors that go into design, they are able to relate in-turn creating a sense of resonance and brand awareness.

 

Be Honest!

You know what they say, “Honesty is the best policy.” However, this aspect is delicate and needs to be treated with sensitivity. When releasing company information, stretch the truth is a no-no as well as hiding things from the public! Try being authentic and your story will be told well. Doing otherwise would only hurt your brand. Utilize public relations to create that authenticity and use the brand’s voice in order to do so. Clients and customers appreciate that you are human, it makes you more relatable and they put more value into your company because you’re honest. Just to be clear, this does not mean that you should over share. There are certain things that should be addressed and others that should remain within the company and taken care of. Deciding which is which is your prerogative.

 

Consistency

Brand awareness is not built overnight. PR needs to be on top of things from the beginning and stay consistent. PR long term plans are extremely helpful and gives everyone involved a good idea of what should be expected over a certain amount of time. Once this is laid out, make sure to implement! If your goals are not met over a chosen period of time, outsourcing a PR agency could be helpful.

Do you want to boost your brand name with effective PR? Click here to schedule a Complimentary Brand Consultation.