Innovative Ways to Market Architectural Services

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One of the benefits that Architecture has is that it is very design focused, and creating beautiful structures and forms for people. Using this design mindset to its benefit, architecture firms can get creative with their marketing techniques. By using content marketing or marketing for architects they can build relationship with their clients, architectural services are building a lasting foundation.

Using Design to Tell Stories

With every design and architectural building there is usually a story behind it. Why that design or how the design came to life and the inspiration for it. By using these natural parts of the cycle as content it can help future clients and clients alike relate to your brand and create a connection build, and see if your process is something that they can relate to. The art of storytelling can be expressed through different formats: videos, pictures, live stream, or written content through social media for architecture firms. Whatever the preferences, as long as it is truthful it’ll help our brand stand out among others.

Think Local, Build Big

While an architecture firm can have clients globally and have work around the globe, there is a certain strength in local communities and building a bond with them. When focusing on staying local and local work. Architects can work to better create target marketing campaigns for local clients as well as partner with other local organizations for greater outreach and brand awareness and community relationships. By creating joint campaigns with other local organizations you can show clients and future clients what your culture is and what you stand for.

Contests, Contests, Contests

What better way to increase brand awareness and brand recognition than through a contest? Contests can work in many different ways: giveaway, finding new talent, mentor/mentorship programs, can help to create branding for your architecture firm. With a giveaway you can offer your services of helping someone create and build their dream home, or maybe through a contest on submitted work you find your new talent, and contests to inspire and work with kids looking to become architects. Whatever the premise of your contest it is sure to create a buzz about your company name.

Marketing that helps us stay relevant and connect with our target market is innovative marketing. Marketing is only as strong as your work to back it is, in other words you can have the best marketing campaign out there and it can get people to your website or social media site, but in the end of the day your work has to be of quality and something that they can trust and value.

How Digital Marketing Is Revolutionizing the Design Industry

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Digital Marketing is any marketing that is done over the internet, social media, or mobile phones. One of the many benefits of the digital age and digital marketing is that we are able to get results in real time and see how it is interacting with our posts. Digital marketing gives us access to results, big data, and brand development. Data can help to improve your marketing techniques.

The effect of having access to all this data is significantly changing business and the design industry. What used to be design companies just showcasing countless work and blindly advertising, has now all been personalized. Through data and personalization companies that are globally based are able to target ads and posts on social media to specific geographic areas where they are either trying to expand their business to or keep business in. Digital marketing lets us change our campaign or our tone based on location and offer promotions and showcase work in certain areas.

The effect of personalization on business are vast. This can be anything from increased brand awareness to increase in profit or for overall company branding strategy. By having a business that can be more personalized you can better relate to different target markets and regions. Especially with design, since it is so subjective, and can vary from region to region, it is better to personalize certain design style rather than alienating those customers by posting styles that they can’t relate to. Even language wise, different targeted ads and posts can be written and promoted to different areas, so you are able to communicate with them in a way that they can relate to and feel comfortable.

The better you get at marketing and personalization the greater the reach of the content that you post. It is better to increase that likely hood by a strategic marketing plan with the help of digital marketing, especially because design can be so editorial and the content can be shareable.

Furniture Trends That Are Revolutionizing Design

Design is constantly reinventing itself and revolutionizing. Design is reflective of our current time period and what the people are attracted to. Design is a way to express yourself, and these office interior design elements show how we express ourselves in the ways of commercial design.

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Acoustic Furniture:

Acoustic furniture is having a rise in popularity because it can turn a busy room into what feels like your own personal office. Acoustic furniture is anything that helps block out noise and let the users not be distracted by their surroundings. Some examples are wall paddings and chairs with built in acoustic elements to help block out distraction.

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Modular Panels:

Modular panels are changing office layouts, simple because with modular panels you can create a room as simply as you can undo it. Modular panels are great for office limited in space because they allow for one big room to be turned into 5 smaller rooms or just an impromptu meeting area. Modular panels help to personalize and create temporary space in any size and shape when needed.

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Community Work Tables:

Community work tables are popping up in offices because they are allowing for a more collaborative work space. Community tables also allow the space to feel more open by having one large table where everyone can work and give the rest of the room areas that can be used for other design elements. Community work tables add a clean and refreshing look to any office.

Office interior design ideas give companies the freedom to create a space that adds to the employee’s experience and that can bring inspiration. Design trends are always changing, so it is important to find trends that resonate and can work long-term in your commercial office space.

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