PR for Interior Designers in 2025
6 Proven Tactics to Amplify Your Brand
If you're an established interior designer frustrated that your portfolio speaks volumes but your name isn’t circulating in the right rooms, it’s time to change how the industry hears about you.
Here are six proven PR tactics that successful designers are using in 2025 to build legacy-level visibility—and how you can do the same.
1. Position the Founder as a Thought Leader
You’re not just a designer – you’re a tastemaker, a cultural curator, and a business leader. In 2025, luxury design clients want more than just talent—they want trust and vision. That starts with gaining credibility by positioning yourself as a thought leader.
What that looks like:
Quoted in design trend articles
Guest appearances on curated podcasts
Keynotes at design summits or private events
Case in Point:
A Baton Rouge-based designer grew frustrated after a decade of publicity that didn’t convert. With a focus on positioning her as a paid speaker and licensing-ready brand, she’s now gaining traction with offers outside of traditional projects.
2. Make Editorial Features Part of Your Monthly Rhythm
Stop waiting to “get lucky” with press coverage. A modern PR strategy means systematic pitching to publications that reach your ideal clients—monthly, not occasionally.
What it looks like:
Monthly feature pitches tied to trends, project reveals, or founder insight
Content pitched to multiple tiers: national shelter, regional luxury, trade, and digital media
Mini-Case:
A Pennsylvania-based firm now lands in Veranda, House Beautiful, and digital trade blogs—thanks to a layered editorial strategy focused on her photography backlog and upcoming project reveals.
3. Develop a Trend-Driven Editorial Calendar
Editors want sources who anticipate—not chase—what’s next. A design firm that can consistently speak to trends like “modern maximalism” or “eco-luxury builds” becomes indispensable.
What it looks like:
Quarterly calendar of trend-based pitches
Commentary on seasonal palettes, lifestyle shifts, or materials innovation
Relevance to editorial lead times (often 2–4 months ahead)
Pro Tip:
Subscribe to editorial calendars or work with a PR partner who already has access and relationships with editors. Is this unfamiliar to you? Editorial calendars provide a list of issue themes or topics for the year and will help you know when to pitch your bathroom remodel vs the indoor outdoor living space you recently renovated.
4. Treat Your Projects Like Launches
As you complete each project, look at them as more than just a portfolio piece. Instead, approach them as unique PR opportunities. Designers who treat project reveals like product launches earn more than praise—they earn features.
What it looks like:
Professional photography and storytelling
Client quotes and behind-the-scenes processes revealed
Staggered release to multiple platforms: exclusive pitch, blog, newsletter, and social
Best Practice:
Aim to shoot 5–7 standout projects a year. Pitch some as exclusives, use others for trend stories or seasonal spotlights.
5. Elevate Your Digital Presence to Match Your Work
If your press features are sophisticated, but your online presence is stale, high-net-worth clients will hesitate. Your PR must lead seamlessly into your digital footprint.
What it looks like:
Website optimized for luxury client conversion
Case studies that reflect published work
Landing pages for media appearances or downloads
Client Insight:
A designer based in Atlanta rebuilt their entire website in tandem with launching her PR efforts. The goal was to align her visual identity with her legacy ambitions and new hospitality focus.
6. Align PR to Business, Brand and Visibility
Every feature, podcast, or panel should ladder up to your actual business goals—whether that’s selling a $50K mirror or getting in front of Malibu rebuilders.
What it looks like:
Quarterly PR plans tied to launches, seasons, or collection releases
Defined metrics: inquiries, conversions, backlinks, speaking lead
Tight integration between PR, sales, and marketing teams
Takeaway:
A designer in our network with a decades-long career built on referrals began exploring PR to expand beyond the word-of-mouth bubble and start activating more aligned leads through strategic exposure.