Viral content is content that takes on a life of its own as it spreads throughout the internet giving you reach and engagement that you otherwise might not have gotten, or it would have taken longer to get. When it comes to social media content strategy, marketers always strive for viral content. Viral content is something that helps them stand out and expand the brand, but exactly how easy is it to get or create viral content? There are a few similarities between content that have gone viral before, and we looked at that to develop tips you can implement into your content.
Know Your Audience:
The best way to get content to go viral is to know your audience and to create content that they will want to share. To find out what content your audience responds to best you can do so through marketing research or trial and error. The more you post, the more data you will have on what your audience responds too and how they respond to it. Through this trial and error, you can establish the content that has the enormous potential to go viral then combined with timing and overall content reference you will have maximized your chance to go viral.
Content that has a play on emotion or pulls at our heartstrings is also the most likely to go viral. This is not to say that informative content does not go viral, it does, but the educational material can just be limiting because it only applies to those that have an interest in the article. With emotional content, there is a higher chance to appeal to a more significant group of people because it is not as limiting. Anything that is tear-jerking or has a cute factor is sure to have a broad reach.
Content that Gives Back:
When people share content, they are acutely aware of how the material reflects on them. If the content you are producing is content that makes the sharer look more social conscious are even smarter, they are more inclined to share it. Material that tends to have a higher worldview or work toward a more significant cause tends to get shared more often. Just look at the videos that go viral, very usually they are ones where people are helping others, or someone like Ellen DeGeneres is giving items away to unsuspecting guests. Any campaign that helps to improve the state of the world has potential to go viral.
Overall, content that tends to go viral is material that is relatable in some way. Sometimes this means a funny meme that we all look at and think “me too!” or sometimes it is a just cause that we all feel strongly towards. Whatever branding ideas or content you are creating, create it with your brand and brand voice in mind because even if your content does not go viral, as long as it is still quality content it will help you grow!