PR for Home Furnishings Brands
A Design Partnership is a PR agency for home furnishings brands that sell to the design trade, including furniture, rug, lighting, textile and decor brands. We earn coverage in shelter and trade press, introduce brands to the designers who specify them, plan PR around market weeks and build brand visibility in AI search.
Who this is for
We work with premium and luxury home brands that sell to interior designers and architects, or want to. Company size matters less than the intent to build real relationships with the trade, the media and the US market.
Furniture and FF&E makers
Rug brands
Lighting brands
Textile and fabric brands
Wallcovering brands
Home decor, art and accessories brands
Tile, stone and surface brands
Outdoor living brands
Direct-to-consumer home brands
International brands selling into the US
Good fit: you have product photography, a launch calendar or new collections, and someone on your team who can keep samples, assets and approvals moving.
Not a fit: brands that want guaranteed placements, mass-market brands with no trade positioning, or brands looking mainly for event production.
What we do for home brands
Trade press
Launch news, founder Q&As and market previews for titles like Business of Home.
Market-week PR
Pre-market previews, launch and showroom pitching, editor meetings, and panels or podcasts that position your founder as an expert, not just a vendor.
Shelter press
Product placements, roundups and trend stories in titles like Architectural Digest, ELLE Decor, Veranda and House Beautiful. Shelter coverage is what designers' clients see, and what designers save.
AI-search visibility
When a designer asks ChatGPT, Perplexity or Google's AI Mode for a rug or lighting source, the answer draws on independent coverage. We map the questions your buyers ask and place thought leadership with the outlets those tools cite.
Designer and trade programs
We introduce your trade program to interior designers and build relationships with designers, wholesale buyers and showroom partners. That work can lead to collaborations, licensed collections and retail partnerships.
PR by category
Furniture and FF&E
Getting specified takes trade credibility plus shelter visibility. We pitch collections and founder stories, grow trade-program sign-ups and plan around High Point and Las Vegas.
Rugs
Rug brands compete on craft, material and origin. We turn those into stories for shelter roundups and trade features, and connect brands with US designers.
Lighting
Lighting launches are visual and seasonal. We time collection news to market weeks, pitch new fixtures to shelter editors and put designers behind the product.
Textiles and fabrics
Designers specify fabric long before consumers see it. We pitch collections and collaborations to trade press and the designers who source them.
Wallcoverings
Pattern launches, designer collaborations and installed rooms give wallcovering brands strong visual stories for shelter and trade titles.
Home decor, art and accessories
Accessories live in gift guides, roundups and editor's picks. We keep your products in front of the editors who build them.
Tile, stone and surfaces
Surfaces show best in finished rooms. We pair product news with installed projects, and plan around Coverings.
Outdoor
Outdoor coverage runs on a seasonal calendar that starts months early. We plan pitches around that calendar and the markets where outdoor lines launch.
Direct-to-consumer home brands
DTC brands need press that builds trust and still reaches the trade. See how we did it for Guildery.
International brands selling into the US
A US launch needs US editors, US designers and the right first market. We build a US press list, time your debut to a US market week, and introduce your trade program to American designers.
2027 market-week calendar for home brands
Winter
Heimtextil
January 12–15
Frankfurt, Germany
Atlanta Market (Winter)
Showrooms January 12–17
AmericasMart, Atlanta
Las Vegas Market (Winter)
January 24–28
World Market Center, Las Vegas
Spring
Coverings
April 6–9
Orange County Convention Center, Orlando
High Point Market (Spring)
April 10–14
High Point, North Carolina
Salone del Mobile.Milano
April 13–18
Fiera Milano, Rho, Italy
NYCxDESIGN Festival
May 13–20
Citywide, New York
Summer
Atlanta Market (Summer)
Showrooms July 13–18
AmericasMart, Atlanta
Las Vegas Market (Summer)
July 25–29
World Market Center, Las Vegas
Fall
High Point Market (Fall)
October 23–27
High Point, North Carolina
ICFF
November 14–16
Javits Center, New York
ICFF moves from May to November starting in 2027. Plan pre-market outreach early: editors typically take two to eight weeks to answer a pitch, and print features can take months.
Results for home brands
Moe’s Home Collection
A one-year PR program for this modern furniture and lifestyle retailer.
149+ placements
More than 149 placements in digital and print, including Architectural Digest’s Clever
Trade Program introduced to over 41 designers, and over 10 key wholesale buyers
Nearly 2 billion media impressions, valued at $4,000,000
Model No.
In under a year, PR for this custom sustainable furnishings company.
91 placements
91 placements in outlets including Business of Home, Dwell and Design Milk
More than 300 million media impressions, $1,000,000 in media value
A licensed collection with designer Joshua Smith, plus wins at the Metropolis Planet Positive and House Beautiful Live Better Awards
A Design Partnership has worked with 558 designers, architects and brands. Every placement is earned. We never pay for coverage or guarantee it.
Guildery
Press and designer partnerships for this DTC fabrics and home accessories brand.
45 designer partnerships
Coverage in Business of Home, House Beautiful and TechCrunch
Partnerships with 45 celebrity and influencer interior designers
Haworth
An influencer program for this global furniture maker entering home and lifestyle design.
22 partnerships
22 partnerships
39 influencer posts
More than 4 million in total reach
How an engagement works
We build a 12-month editorial calendar around your products, your launches and the media deadlines that matter. Outreach runs across four pillars.
01 Product and project pitching
Your collections, launches and product stories placed in the shelter, lifestyle, business and trade titles your buyers, and the designers who specify you, read. Our pre-shoot editorial style guide gives your photographer shot lists and styling notes, so the images meet magazine standards from day one.
02 Founder profiles
Q&As, profiles, podcasts, panels and awards that put the people behind the brand in front of the right audiences.
03 Expert commentary
Your perspective in timely trend stories, building a body of quoted authority editors come back to. When time is short, we draft responses on your behalf when appropriate.
04 AI signals
Thought leadership placed where ChatGPT, Perplexity and Google's AI Mode look for answers. We map the questions your ideal clients ask, interview you, draft the story and place it with the outlets those tools cite.
Every program uses all four pillars. The mix shifts with the client.
Your first 90 days, and beyond
Month 1
Onboarding and strategy. Brand onboarding and leadership interviews. We build your 12-month communications plan and press kit, issue pre-shoot style guides, and send first pitches from your archived products and collections.
Months 2–3
Pitching goes live. New and archived product stories go to top-tier print and digital titles. Founder profile, podcast and expert commentary outreach begins.
Months 4–12
Features, awards and stages. National features, award submissions, panels and speaking. Placed stories are repurposed into trend and roundup pitches.
Every month
A real-time media grid of every pitch, lead and published clip, a status report and a strategy call.
Programs are scoped to your categories, launch calendar and markets, with a six-month initial term. We share a proposal after the consult.
FAQ
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It earns coverage for your products, launches and founder in shelter, trade and business press, and turns that coverage into trade relationships. At A Design Partnership that means product and launch pitching, founder profiles, market-week PR, designer and trade-program outreach, and thought leadership placed where AI search tools look.
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Yes. Trade-only brands are a core fit, and so are brands that sell both to the trade and direct to consumers. Brand size matters less than the goal of being specified by designers and architects.
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Each outlet typically takes two to eight weeks to answer a pitch, and print features can take months. For Spring High Point (April 10–14, 2027), start outreach early enough to cover that window.
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Yes. We build a US press and designer list, time your debut to a US market week such as High Point, Las Vegas Market or ICFF, and introduce your trade program to American designers and buyers.
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Designers specify brands they trust and have seen in the right places. Trade coverage builds that credibility, shelter coverage shows how the product lives in a room, and direct introductions put your trade program in front of designers. For Moe's Home Collection, that work brought its Trade Program to over 41 designers.
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No. Editors decide what runs, and we never pay for coverage. That editorial independence is why earned coverage carries weight with designers, buyers and AI search.
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Each program is scoped to your categories, launch calendar and markets, and starts with a six-month initial term. Schedule time with Samantha and we will share a proposal.
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Yes. AI answers rely heavily on independent, earned coverage. We map the questions designers and buyers ask AI tools about your category and place thought leadership with the outlets those tools cite.
Planning a launch or a 2027 market?
Tell us what you’re launching and where, and we’ll show you how we’d get it in front of editors and designers.
This page is part of our public relations program.