Public and Media Relations for Moe’s Home
Moe's Home, a family-owned modern furniture and lifestyle retailer, wanted to boost North American market awareness. Their main goals were to strengthen industry presence, attract new audiences, and expand their industry network. They aimed to form alliances with influential interior designers and maintain connections with wholesale buyers.
The Challenge
Moe's Home, a family-owned modern furniture and lifestyle retailer, wanted to boost North American market awareness. Their main goals were to strengthen industry presence, attract new audiences, and expand their industry network. They aimed to form alliances with influential interior designers and maintain connections with wholesale buyers. Our partnership included:
• Brand, Founder and Expert Commentary Features
• Brand News (Launches and Promotions)
• Event Support
• Product Placements
• Strategic Partnerships
The Strategy
A Design Partnership executed a comprehensive strategy aimed at establishing Moe's Home Collection as a premier design and furnishings brand. Our approach encompassed various initiatives, such as media outreach and product pitching to secure media coverage, forging influencer partnerships to cultivate connections with like-minded designers, buyers, and influencers. We also worked on expanding the Moe's Trade Program in collaboration with interior designers, and strengthening relationships with key wholesale buyers. Additionally, we proactively pursued opportunities to participate in trade shows and events, further enhancing the industry presence of Moe's Home Collection.
The Results
During our one-year partnership, A Design Partnership secured more than 149 placements for Moe's Home in both digital and print media, ranging from regional to national publications. These placements included renowned publications such as Architectural Digest's Clever, Authority Magazine, Business of Home, Decor News Now, Forbes, House Beautiful, House & Home, and more. Additionally, we fostered partnerships with Murphy Maude Interiors and Urbanology, introduced the brand's Trade Program to over 41 designers, and successfully connected with over 10 key wholesale buyers, resulting in a successful partnership with Anthropologie.
From a numbers standpoint, we saw:
Nearly 2 billion media impressions
Valued at $4,000,000