Top Public Relation Mistakes

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What is the main goal of public relations? Ultimately, the goal is to help portray a business in the best light possible. From getting established as a new company to tending to a tough situation, PR is a big deal when it comes to maintaining a reputation. Let’s not forget how PR and advertising differs when it comes to media space. Advertising means paying for space, PR helps convince and persuade media to take an interest in the business and push out business activities. Unfortunately, many public relations teams make some of the most common PR mistakes. Here are the top ten in our book.

 

Bad Timing

In life and in business, timing is EVERYTHING! More often than not, whoever is responsible for public relations does not end up getting a head start. There is lead time for magazines and other types of media, so timing out each task is extra important. Missing a deadline is not a good PR move.

 

Tiny Thinking

It’s hard to get the word out about something when you stick with the same old magazines, radio channels, and online news sites. Think bigger! Utilize as many platforms as possible and stop with the overused press releases. Try using suggestion stories and/or pitch letters to grab the attention of potential customers and clients. This will give them an idea of the brand and have them curious to know more.

 

Bad Follow-up

It’s poor form to release a story and not have all of the facts. Many businesses lose the story because they’re not fully informed. Imagine getting phone calls from people asking questions about the topic and you do not have the answers. It just looks bad, and loses the trust of anyone wanting to know more.

 

Over Hyping

Of course staying positive is a necessity, but overusing superlatives can get overwhelming and frankly arouse suspicion in readers. Try to remember who your target audience is and stay away from the tediousness of words like “Incredible”, “Amazing”, “Fantastic”. This is not to say that you should never use those words, just be strategic when and where they are used. Also remember to avoid generalizations and exaggerations.

 

Bad Grammar

Grammar, especially in the PR and marketing world, is crucial. Bad grammar not only makes your company look uneducated, it shows that you are somewhat careless when pushing out information to the public to see. This can also go for poorly worded sentences, paragraphs that are too long, and leaving important things out. If customers are asking basic questions about something, and the information is not readily available to them on your website, you’ve done a bad job including pertinent details. This could result in loss of interest and even loss of business.

 

Planning Trouble

We have all been in the passenger seat, getting first-hand experience with people who do not seem to have a plan. It’s not the most comfortable situation to be in, so why try winging it as a PR tactic? There needs to be a simple plan of action.

Avoid having problems in Public Relations. Click here to schedule a Complimentary Brand Consultation. 

4 Interior Design Marketing Tips for 2019

There are many ways to increase return with your interior design business using marketing tactics. Nowadays with social media and almost everything digital, the tips to improve a marketing campaign seem endless. With that being said, every industry has different avenues of marketing with effective strategies while others have moves to keep an eye on. Here are a few interior design marketing tips for your 2019 endeavors.

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Identify Your Target Audience

This might seem like an easy enough task, however, most businesses struggle with how to identify their target audience. Sometimes companies have a great idea of who they want to use their services, but they end up appealing to a completely different demographic. This isn’t extremely common, but it does happen. In the case that this does not happen, choosing very specific markets and demographics can also depend on the surrounding area. Are there older hotels looking to renovate close to your location? Do they have a high enough budget, or will you have to branch out to a wider area? What kind of style do they want? How are they likely to hear and see your company? Answering these questions is going to help get you started in the right direction to choosing the best target audience for your business.

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Be a People Person!

In the Interior Design industry, word-of-mouth is undoubtedly the best marketing resource. Earning referrals from former customers in order to get more business should be a walk in the park. Make sure that you keep yourself in their good graces. Not only that, but remain on their mind and in front of them regularly. It also helps if you are kind, helpful, and more of a friend than an interior designer to them, which should go unsaid. Everybody knows that people want to feel unique, loved, appreciated, and like they are your “best client”. Do these few things and you’ll be at the top of their list whenever they are asked for a recommendation, just wait.

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Professional and Engaging Website

As we mentioned before, the marketing world is turning into an extremely digital lady. It’s a really— like REALLY— big deal to have a professional and engaging website that is easy to navigate and look through. For the interior design industry a few things are absolutely necessary to accomplish a great website.

●     Blog - at least 2 relevant blog posts a month. This could be design news, recent jobs, etc.

●     Gallery - Photos are everything these days. Get some of those before and afters up ASAP. Have plenty of these. People want to see how much the space was improved simply because you were a part of the design process.

●     Portfolio - Each project you do, take before and after photos. EVERY job! It’s so easy now, especially since the smartphone cameras are of such high quality now.

Those are just the basic necessities. It’s also a good idea to offer something different than your competitors to keep the clients/customers engaged. Being original is a plus these days.

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Active Social Media Presence

You would think this would be a no-brainer, but apparently some businesses are still dropping the ball when it comes to social media. Why should you have it for your interior design business?

1.    Excellent networking tools.

2.    Allows clients to see new and updated content / jobs.

3.    Reaches audiences that simple websites cannot reach

4.    Speaks to all different demographics, depending on the social platform

When you get comments and shares, that means your posting can be seen in others’ news feeds, which is great exposure and so engaging. I mean come on...it’s free!

We can help you understand these marketing strategies. Click here to schedule a Complimentary Brand Consultation. 

How to Use Social Media Effectively for Hospitality

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Many businesses in the hospitality industry heavily rely on reviews, referrals, and word of mouth. This makes social media a convenient and mostly a free marketing companion. Hotels and other hospitality businesses use social media outlets to capture attention of travelers and future potential guests. There are many ways to utilize social media for customer satisfaction and keeping customers engaged.

 

Marketing

Using social media platforms like Facebook, Instagram, Twitter, etc. have moved passed the peer-to-peer stage. Now businesses utilize the platforms to create a closer relationship with consumers and guests including commenting back, liking, reposting and more. The best part about the change in marketing tactics is that direct mail and social media are both relevant. Unfortunately for direct mail, social media is WAY cheaper. The internet can reach a more vast audience or a very specific demographic, depending on who the business wants to target. Plus, tracking and analyzing data from your online reach is much more accurate as well. Each platform, if you have a business profile or page, has insights and data readily available to each organic and paid post/ad. This option should be taken advantage of in order to understand how your customers and clients want to be approached. Learn about when they’re online, which posts are more engaged with, what kind of posts they interact with more, etc. The options for improving skyrocket with all of this free data. It’s FREE, people!

 

Customer Relationship Management

When it comes to customers and what they need, those analytics we mentioned just now will also improve the way you engage with them. Customers want to be responded to, or at least recognized when they comment or ask question. Depending on the size of your company, you should at least be liking comments and even responding with a quick “Thanks!”. Come on, it’s the least you can do for someone who is saying something good about you, right? You wouldn’t just walk past a person saying to you, “You’re awesome! I appreciate you!”. Customer responses and reviews are generally a lot more transparent online, in turn allowing the hospitality to quickly engage and update products/services for quick improvements, paying off big time in the long run.

 

Reputation Management

A good reputation is one of the toughest things to maintain and one of the easiest things to ruin. If you have a high end luxury hotel for example, you want to make sure that you’re using social media platforms to build ongoing relationships with customers and clients. The convenience of these platforms makes it easy to upkeep the company’s brand awareness. Brand management is now more convenient than ever, thanks to social media and the internet in general. Yes, word of mouth is still a huge resource, which is why responding to reviews, complaints, and concerns is crucial. A couple that finds out about your high-end hotel through social media will also comment and review the hotel through the same platform. Consumers want problems and issues to be addressed quickly and if they’re not, the hotel’s Twitter and Facebook audience will know all about it.

If you want to learn more on how to use social media to give your business that much needed boost, we can help you. Click here to schedule a Complimentary Brand Consultation.