Social media is becoming a major player when it comes to business success. There is still so much to be discovered when it comes to the online marketing world, but social media is taking over. When taking your business to the next level, use these 5 main tactics for success:
Be a Storyteller
Show the client/customer that you are a real person. People are bored and tired of impersonal brands and promo announcements—people most likely will not be able to relate to and associate those with “big corporate” behavior. In a new age where everything needs to be unique and have a niche, finding a way to tell a story and relate to people is quite the attribute as a business. Try starting a discussion. Ask questions, opinions, etc. to get more customers engaged with your content. You might surprise yourself with the amount of reach a post of this nature can get.
Tag, You’re It
This is a new concept, but make sure to tag all influencers and leading brands in your posts. This is especially true for Instagram. This not only gets their attention, but their followers will also notice. Just like posts with more hashtags get more attention, same goes for posts that have more tags. If you are not sure who is a leader in your niche, try searching relevant hashtags to see who uses them and has the most like/comments on their pages.
Find the Influence
Influencers are all the rage right now. Many companies use influencers to get the word out about their brands, products and services. Most of the time, micro-influencers are the way to go. The reason for this is because the majority of these individuals are willing to do a trade of service. It is actually effective due to their following being more engaging than a major Instagram star.
With Facebook’s algorithm adjustments, companies and businesses that utilize the Live feature will get priority over simple text or photo posts. Although we’re all aware that video content is pushed out as a priority over photos, Live options are going to be game changers over the next year. With a 6:1 ratio of interactions with real time videos vs. regular videos, FB is encouraging companies to go Live if they want more reach and attention from followers and potential followers. This also gives customers the option to ask real-time questions and get answers immediately. Now that’s fast service.
Back in the day, every business was worried about sounding overly professional, watching the way they wrote and spoke. This digital age has opened the gate for all types of personalities to surface and it is highly encouraged! Suit-and-tie brand reps are outdated. Show off your brand personality. Doing so helps relate to more people and lets followers remember that real people are behind the brand.
Take all of these tactics and implement them into your business. Trust us, they will only help you and your business take flight. To understand these more, it is also best to check with the experts. Click here to schedule a Complimentary Brand Consultation.