Top 5 Social Media Tactics For Success

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Social media is becoming a major player when it comes to business success. There is still so much to be discovered when it comes to the online marketing world, but social media is taking over. When taking your business to the next level, use these 5 main tactics for success:

 

Be a Storyteller

Show the client/customer that you are a real person. People are bored and tired of impersonal brands and promo announcements—people most likely will not be able to relate to and associate those with “big corporate” behavior. In a new age where everything needs to be unique and have a niche, finding a way to tell a story and relate to people is quite the attribute as a business. Try starting a discussion. Ask questions, opinions, etc. to get more customers engaged with your content. You might surprise yourself with the amount of reach a post of this nature can get.

 

Tag, You’re It

This is a new concept, but make sure to tag all influencers and leading brands in your posts. This is especially true for Instagram. This not only gets their attention, but their followers will also notice. Just like posts with more hashtags get more attention, same goes for posts that have more tags. If you are not sure who is a leader in your niche, try searching relevant hashtags to see who uses them and has the most like/comments on their pages.

 

Find the Influence

Influencers are all the rage right now. Many companies use influencers to get the word out about their brands, products and services. Most of the time, micro-influencers are the way to go. The reason for this is because the majority of these individuals are willing to do a trade of service. It is actually effective due to their following being more engaging than a major Instagram star.

 

Live

With Facebook’s algorithm adjustments, companies and businesses that utilize the Live feature will get priority over simple text or photo posts. Although we’re all aware that video content is pushed out as a priority over photos, Live options are going to be game changers over the next year. With a 6:1 ratio of interactions with real time videos vs. regular videos, FB is encouraging companies to go Live if they want more reach and attention from followers and potential followers. This also gives customers the option to ask real-time questions and get answers immediately. Now that’s fast service.

 

Be You

Back in the day, every business was worried about sounding overly professional, watching the way they wrote and spoke. This digital age has opened the gate for all types of personalities to surface and it is highly encouraged! Suit-and-tie brand reps are outdated. Show off your brand personality. Doing so helps relate to more people and lets followers remember that real people are behind the brand.

 

Take all of these tactics and implement them into your business. Trust us, they will only help you and your business take flight. To understand these more, it is also best to check with the experts. Click here to schedule a Complimentary Brand Consultation. 

How Does PR Make My Business Successful?

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Public relations is a department that many companies take lightly. From our perspective, it is the best way to make a new business succeed. If PR is not in the company’s growth strategy, it might take longer than expected to grow. Public relations is critical in developing a brand identity and awareness in a practical and budget-friendly way.

 

Here are ways on how PR can make your business successful:

 

Raises Awareness

When thinking about awareness, one has to understand that the world is full of new businesses popping up globally every single day. Without some sort of direct attention to brand outreach, people are going to have a hard time finding your company. PR steps into this role and strategizes multiple ways to reach targeted audiences and demographics to help make them aware of your brand, product or services. From social media, to press releases, to SEO, PR is mainly responsible for your reputation and marketing reach.

 

Brings in New Customers

With good brand awareness comes new customers. Once people start noticing and seeing your business name around, they will take a closer look. Getting people to a website is already a tough task, so once they do, the probability of gaining their business is much higher. Getting press coverage gets the attention of new customers especially positive press. This alone will influence them to choose your brand over another company that has no media exposure.

 

Brings Business Interest from Investors

This is a highly desired attention that not many companies gain without carefully utilizing a public relations marketing strategy. This strategy must be carefully planned out, making sure to receive positive press in turn attracting potential investors. No one typically wants to work or invest in a company that has three stars on Yelp, let alone a bad reputation in the media. Bad media can hinder any potential future relationship with investors and even customers. Investors want to feel like they are a part of something larger, and efficient public relations can make your business appear bigger and well established.

 

Attracts Employees

Employees are easy to come by, but great employees are a hot commodity. Companies are making sure they do whatever they can to attract the best candidates. A good reputation can be a major influence when searching for a job. PR helps market companies and businesses as an industry leader, which is appealing to professionals hoping to be a part of something bigger, something more successful. Along with external growth, public relations helps grow a company internally as well.

 

Although this is only a few ways public relations helps make a business successful, underestimating the effectiveness of PR marketing can severely inhibit a company’s growth. Without a thought towards reaching the public in a positive way, situations can start running astray and get completely out of control in the public’s eye. Make sure to prioritize getting a PR strategy as soon as possible, especially with a new business venture!

Need help? Click here to schedule a Complimentary Brand Consultation. 

Top 7 Social Media Trends for 2019

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It’s well known that social media is and will continue to be a major player in the growth or demise of companies and business around the world. It is important to understand different trends and ways to incorporate successful social media business practices in order to keep up in the digital age of marketing. While social media might not be the only digital marketing component, if not utilized correctly it could have a quick damaging effect. Here are a few trends that will be on the rise in 2019.

 

1. Integrated Services

Social media companies are already integrating their services into third-party applications. This will continue to grow for companies like Facebook and LinkedIn. Currently, these two companies allow users to sign up for third-party services with their accounts and share data with third-party services. It makes signing up for other applications and websites a breeze.

 

2. Live Video Streaming

Since 2016 when the live video was introduced, it has become increasingly popular every year. More and more people want to know what’s going on at the exact time it is happening. It also helps that Facebook and Instagram allow the video to be posted for fans and followers to watch at a later time.

 

3. Social CEO

In the era of fake news, it’s crucial for top executives to be active on social media. This builds trust and respect with customers and clients if used in the right way. There are many ways to have a voice heard and social media is the fastest thus far.

 

4. Influencer Magic

Influencers are important because of the special impact and rapport they have built with their followers and supporters. If your brand is trusted and promoted by a big time influencer, it is likely that your sales will gradually increase as you progress.

 

5. Video Movement

Statistics are showing that people are watching, on average, only 45 minutes more on TV than internet video browsing. It is estimated that in 2019, time spent watching videos online will catch up and surpass the amount of TV people watch. This is perfect for the SM world. On some platforms videos take priority, so it won’t be long before every company has a new video out weekly.

 

6. Focus on Gen-Z

By this time, many of the Gen-Z population will be turning 20 and entering the job world. Millennials were raised playing outside and video games, Gen-Z was raised with iPads and smartphones in the 4th grade. It only makes sense to target the demographic that utilizes social media for everything!

 

7. Chatbots and Messenger Apps

Some companies are already implementing this idea. It is much easier to have a person reach out with a chat box, instead of taking visitors to different web pages. Facebook has already done this with the Messenger app, allowing visitors to continue scrolling while they chat.

 

Social media practices in 2018 were all about personalizing the customer experience, but 2019 brings more of a navigation approach. Businesses are realizing that they have the power to guide customers and followers to their products, giving them the option to decide if they want the product or not. Every year brings new challenges and we’re excited to see what else 2019 will bring to the social media forefront!

Make 2019 the biggest, most exciting year for your business and use the power of social media to your advantage. Click here to schedule a Complimentary Brand Consultation.