Traditional PR is changing its standards by the year. What we would consider traditional today, would have been revolutionary 10 years ago. PR, advertising, marketing, etc are all changing constantly, so keeping up with the new trends is crucial for any company.
Beware of Fake News
With the era of “fake news” all around us, journalists and PR professionals have to be extremely careful about what is being pushed out. Double checking, triple checking are possibly not enough with all the double edged swords being thrown out into society, especially about politics. Even in regards to other industries, fact checking has never been held to such a high standard as it is now. Writers and PR companies are becoming more diligent than ever when it comes to getting the truth out there because anyone can post anything in Wikipedia!
Recently it has become essential for companies to receive clear value in their public relations strategy. This truly lets the client understand how important of an asset that Public Relations can be. It also means metrics need to be a top PR priority. In order to measure these PR efforts effectively, objectives have to be listed out clearly and concise. Getting together with the company’s executives and determining how they define success from a PR standpoint is crucial. Once the objectives are clear, figure out what areas to measure so you can show how effective the PR strategies can be.
We all remember when live video made its debut. At first it seemed a bit awkward, but now it has grown out of its middle school stage and is now the most popular kid in school in terms of PR content. Society as a whole has become extremely visual which has shifted and positively impacted the world of Public Relations. There are studies that show that people would much rather watch a video or even see a photo opposed to read a blog piece. This means that the majority of your audience needs visual stimulation and if you don’t implement it into your PR strategy, then you could potentially miss out on a huge population. Live video is growing more and more every day and is expected to become more important.
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