PR is a major player when it comes to empowering businesses. From catching the story before it gets out to utilizing a network of connections to make a brand the talk of the town, PR gets it done. Here are a few ways that PR is empowering business this day in age.
Third Party Research
Do you want to make sure your pitch floats to the top of a journalist’s figurative pile? Third party research is a huge piece if you want your pitch to get to the top of a journalist’s pile. Journalists are now being held to a higher standard when it comes to stories with solid facts. If the data and statistics come from your company, some journalists may hesitate to use it. There is way more potential that the research could be tainted or only be 80% accurate. However, when you use third party research source from a recognizable and reputable company to support your claims, it removes any doubts about your work and gives the journalist confidence that your company cares about getting the truth out there.
In the realm of business, a spotless online reputation has become a “must-have”. Buyers are more diligent than ever when it comes to vetting companies with which the will potentially do business. The majority of research is done online. Companies search the internet for comments, reviews, and information that will help them make a good choice. With such easy access to information these days, securing a positive reputation is crucial. A successful business does not simply snuff fires as they occur. Getting ahead of the fire before it blows up is how to maintain a successful PR business. Consistently promote your online reputation from the beginning will deam those negative comments and reviews irrelevant.
Digital storytelling is a trend that will significantly grow in importance. The question is how to incorporate digital storytelling into your PR content. One way is to work in the company story and history through the “About Us” section of your website. Populate this area with interesting stories and of those who make your company culture so great. The ultimate goal is to get your stories out there to reach people on an emotional level. Another way to incorporate storytelling is testimonials. There’s nothing that can make or break a company like personal testimonies and reviews. Interview a customer whose business has improved with your company’s help. People just want to feel like they can relate and when you’re providing a service that helps people, that emotional trigger is pulled.
Influencer marketing is constantly changing, so mastering it does not seem realistic. It is also not going to be the perfect solution for all of your marketing needs. Choosing an influencer should be based off of more than money. Trying finding some that are truly interested and/or passionate about a product you’re working with. This will help them relate to your target audience even more and potentially reach a new audience you might not have considered. Also consider the amount of followers, engagement, and which social media platform in which they thrive. These all have to match up or else it can end up being a waste of time and money.
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