The majority of PR companies, along with any other company that is based on their clientele, wants to have quality clients. Unfortunately, sometimes quantity comes before quality. Those quality clients usually come around after a good reputation has been shown. Let’s start with talking about what the difference is between the two. Quality, according to Merriam-Webster, is a degree of excellence or superiority in kind. It describes something, either of how it was made, or how if is as compared to others. However, it is subjective while quantity is definite. On the other hand, quantity is an indefinite amount or number. It is measurable and can be expressed as a numerical value.
Now we can all understand why having something that is higher in quality makes more sense. It usually lasts longer and is more efficient, making the cost completely worth it. Think about buying a high quality $400 purse versus a $40 purse. Which one will last longer and be the better investment? When you think of quality in terms of clients, these clients would be higher paying clients with high influence in their industry and has a broader reach.
Why NOT Quantity?
Although some companies think that having an extremely large number of clients looks good, it can not only be overwhelming, but inhibiting as well. By this we mean that taking on too many mediocre clients can pigeonhole your company into getting the reputation of only being able to handle a lower grade client. This is something you want to avoid.
Public relations is going to be the key to helping your company “up” the level of clients you attract. PR focuses on getting the best reputation out into the world as possible. It is obviously a big part of PR to make companies and clients appear in a good light when it comes to their specific industry as well as maintaining that image. The more publicity and recognition your company gets, the more you’ll need a public relations firm to come in and push those views out into the world even more. If there’s anything to know about SEO (search engine optimization), the more will your company’s name appear in searches and the higher up on the Google search results your company will be. From blogs to SEO to social media, PR companies handle it all as well as strategizes the information in the best way to attract the type of clientele you want.
Ultimately, as a company gets bigger and begins to take on more clients, PR is absolutely necessary if you want to make sure everything you put out in the internet targets the clientele you want to attract. Great PR can target any demographic from gender to religion to age to location. The capabilities are endless, but technology is always changing, so why not take advantage of a PR company who has the knowledge of how to use it?
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