Having access to the many photos, artists, and architects that design companies have is perfect for creating a presence online. However, sometimes strategizing all of that incredible material is time consuming, overwhelming and can get a bit messy if you don’t really know what you are doing. This seems to be a huge reason for businesses and companies to utilize public relation firms. That is what we are here for!
First, we need to ask the question: What would these high-end businesses that you want to attract want to see about your company? These businesses are luxury businesses, so consumers want to know that you are the next up and coming, you are talented, your work is recognized, you get published, you are an expert. The best way to get the word out it using the power of a press release. PR companies have connections, many press related connections, in which they can reach out to and get accomplishments and other article worthy circumstances published. This could be print or online, but either way, you’re already much closer to reaching more people than what was initially available.
Following the press release, posting this onto the company website is a must. Not only do you want to have all of the awards and accomplishments listing on your website, you need to make sure it is posted in a timely manner. It is understandable that sometimes the company is busy and can’t get around to something as quickly as they would like. That’s another great reason to use PR. Pass the torch, if you will, and let a PR company upkeep your website making sure it is up to date with the most recent accolades! This is a huge deal when luxury businesses are doing research on your company. If they go to the website and it is old, outdated and has no award/accomplishment recognition readily available, they will move on to the next option in the blink of an eye.
Social Media Presence
Here we can talk about that content you have so much access to, but aren’t utilizing! As an interior design and/or architecture business, there should be an over abundant amount of photos of the finished products. These photos are exactly what potential clients want to see. Nowadays businesses are searching Instagram for recent photos and Facebook for photos and articles of the finished product. If your social media platforms are not maintained, relevant, and aesthetically pleasing, it will deter any business that identifies as “Luxury”. Lux businesses have no time for companies who can’t even keep up their social media pages. PR firms can do this for and they do it well. Even creating ads through social media platforms is extremely useful and beneficial, so why not leave that up to the experts?
There are many reasons why PR is essential to the growth of your design business, but these are just a few major incentives. At first it might seem a bit over the top, but at the end of the day you have to use the resources you have and allowing a PR company to make the most of it will benefit your company in more ways than one.
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