Social Media for
Glenna Stone Interiors
Glenna Stone Interior Design, an award-winning Philadelphia-based interior design firm, specializes in creating interiors that seamlessly blend beauty, functionality, and lifestyle. To strengthen their online presence and connect with a wider audience, they collaborated with A Design Partnership.
The Challenge
To strengthen their online presence and connect with a wider audience, Glenna Stone Interior Design enlisted A Design Partnership to manage their social media channels. Our ongoing partnership includes:
• Media Relations
• Social Media Management
• Content Creation
• Digital Ads
The Strategy
Our team has implemented a multifaceted social media strategy that encompasses a range of tactics to engage and captivate GSID's audience.
We prioritized creating high-quality content that resonates with the firm's target audience, employed well-planned ad campaigns to expand reach and drive website clicks, increased community engagement and maintained a consistent posting schedule with the goal of greater brand awareness.
The Results
In just under 6 months, our team has delivered measurable, benchmark-beating results for GSID's online presence.
On Instagram, GSID gained 1,277 new followers, growing the account by 9.5% and surpassing the platform's average monthly growth rate for business accounts. More impressive than the follower count, however, is how that audience engaged with the content: GSID's Instagram posts generated 19,791 interactions from 442,000 users reached, translating to an engagement rate of approximately 4.5%, well above the industry median of just 0.43%. In a landscape where even top-performing brands struggle to break 2%, this places GSID firmly among the highest-performing accounts in its category. Total Instagram impressions reached 855,000, with 574 website clicks and 11,018 profile views driving meaningful traffic beyond the platform itself.
Pinterest delivered the report's standout number: a pin click rate of 4.20%, a figure that is roughly 8 to 20 times the platform's industry average of 0.2% to 0.5%. Pins reached 110,000 users, generated 4,630 clicks, and were saved by 670 users, with 383 additional outbound clicks, a strong signal that GSID's visual content is actively inspiring and directing purchase-intent audiences.
On Facebook, content reached 151,000 users with 10,167 engagements and 191,000 impressions, alongside 2,585 page views, meaningful organic performance on a platform where algorithmic reach has become increasingly difficult for brands to sustain without paid spend. LinkedIn content generated 3,030 impressions and a 3.27% click-through rate, more than five times the platform's average CTR of 0.44–0.65%, indicating that GSID's professional messaging is resonating precisely with the right audience.