Marketing

Brand Blog

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Blog writing should not be exclusively left to professional blog writers. While having bloggers write about your company or product can prove to be beneficial, the best people to write about your brand, with authenticity, are the people that work there. The people that work at your company are the people that are passionate about your brand or product and will naturally create content that works to showcase your company in the best light. By having a brand blog, you are creating a brand communication strategy and can start conversations around topics that are beneficial to your company and answer questions that prove to be the most helpful to your readers. To create quality content always keep your readers at the forefront of the writing.

First Things First

While there are tons of articles and tips on writing a brand blog and how to best keep at it, it is essential to start off with a definite beginning in the post. When it comes to blog writing if you do not capture your reader’s attention in the first paragraph than chances are they will not read your post till the end. Other factors to think of: how you share the post on social media, the photos in the articles, and the keywords used to help boost SEO results. It is essential to be conscious of the words you are using, the image you have chosen, and how you are showcasing the information. Address the issue, but make the readers life easier with the answer.

Find a Viewpoint

Be concise and clear when writing a blog post. You want the reader to finish reading the blog post and to be able to absorb all the information and understand it. Be clear about your viewpoint because when you are not, you come off as wishy-washy and lose credibility to your reader. When making claims and stating ideas, it is important to have details and information to back it up. If the information that you are using links back to another part of your website, use it! Linking back not only builds credibility with your readers but also with the search engines. The more your readers understand and gain information from your blog posts, the more likely they are to come back and read.

 

Write in Your Voice

Your company has a voice, and when writing your blog posts, it works best to carry that same view. Keeping one unison voice for your business helps your readers relate to the brand and they can build a connection and loyalty to your company. When picking a voice, there are many different factors to consider, the formality, the helpfulness, and the ratio of information vs. anecdote. The easiest way to find your company voice is to think of the people using your service or product and keep in mind their demographic information, so your voice is relatable to them. While some topics may require a change in view or pace, it is important to limit how often you do this. Notably, in the beginning, it is better to let your readers get comfortable with the tone.

 

Structure is Key

Structuring posts with different headlines, let’s your readers skim a topic when they are in a rush, and find the parts that are most helpful to them. Structure helps to keep the subject concise and organized, it breaks it up into subtopics and keeps you on track when you are reading the topic, and writing your blog post. However, do not be afraid to vary your structure occasionally, this gives your blog posts a more organic feel, and will allow for you to find a format that your readers prefer and one that holds their attention best.

Keeping a brand blog is a great way to get the word out about your brand and to also draw traffic back to your website. Don’t be afraid to try it out and get creative! If your blog writing is for your readers, you can’t go wrong. In fact, through blog writing, you might even end up finding new ways to connect with your readers and improve your business.

 

Click here to schedule a Complimentary Brand Consultation. 

 

Micro Influencers

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In the past few years, there has been a ton of talk about influencers, and they have created quite the buzz. The use of influencers is likely no surprise to you. In the evolving world of social media, there are now micro-influencers with significant sway but less than 500,000 followers who have been found to give brands more of an impact on their investment according to a study by HelloSociety (http://www.adweek.com/digital/micro-influencers-are-more-effective-with-marketing-campaigns-than-highly-popular-accounts/).

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Micro Influencer and Micro-Budget:

When it comes to business, it is often all about the bottom line, and you want to get the most for your money. Like any form of advertising, and social media advertising is no exception, where you advertise and how many people see it, the more you have to pay for it. Micro influencers charge less to promote your product, and because their following is still on the smaller scale, but they get to engage with their followers more because of it. More modest audiences benefit you because when micro-influencers promote something, it comes across as more credible to their followers because of the trust they have created. The followers are more inclined to invest in it or try out the product. Even though fewer eyes see your promotion, those that do, have a real chance of connecting with your brand.

 

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Engagement on the Rise:

Many of the micro influencers have had to, and still are growing their following organically, and because of that, they know how vital engaging with their followers is. By continually engaging with their followers and their followers engaging with them, this benefits them, social influencer marketing, and you in two ways. The first being that constant engagement has created a relationship and a conversation with their followers, so they know what their followers like and how to promote something to them. The second being that posts that have high engagement, especially on Instagram, tend to reach the top of the algorithm, so Instagram will promote the post more giving it a boost on newsfeeds and on the explore page. Further increasing how many people see the post.

 

However, with all this talk about benefits of Micro Influencers, it would not make sense if we did not share some of our favorites!

 

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Molly Madfis (@almostmakesperfect) has 44,000+ followers on Instagram, and we love her clean Mid-Century Modern look that she has in her home. Molly sticks to a neutral color pallet and gives tons of inspiration on how to design your home with the same aesthetic. Plus, her backyard covered in cacti is a desert oasis, it will make you want to pick up and move to Los Angeles and have a garden with cacti plants and a blow-up pool.

Another one of our favorites is Crystal (@crystalanninteriors) she lives in Manhattan with her husband and two children in a 700 sq. Ft. apartment, yep you read that right, 700 sq. Ft.! However, with the photos she shares and how she styled her space, you would never guess. Crystal uses bold artwork, and pastel colors give her apartment a soft, yet advent feel and it works to open up the space more. You will fall in love with her apartment as soon as you see it.

Taryn Whiteaker (@tarynwhiteaker_design) like Molly Madfis tends to stick to a more neutral pallet; however, Taryn does tend to stick to deeper colors and hues. Taryn is the perfect inspiration for a Modern Rustic home! By holding to a more neutral color scheme, she plays up the house's natural elements and lets it pop with all the exposed stone and wood. Taryn also has embraced one of our favorite trends for 2017, and that is the use of mixed metals.

Influencers are here to stay, and micro influencers might just be the change we were waiting for in the 2018 social media strategy, with more niche markets and better engagement. Micro influencers are all about relationship, and the associations they have with their followers and the one they can build with your brand so that you can grow together 

 

Click here to schedule a Complimentary Brand Consultation. 

Viral Content

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Viral content is content that takes on a life of its own as it spreads throughout the internet giving you reach and engagement that you otherwise might not have gotten, or it would have taken longer to get. When it comes to social media content strategy, marketers always strive for viral content. Viral content is something that helps them stand out and expand the brand, but exactly how easy is it to get or create viral content? There are a few similarities between content that have gone viral before, and we looked at that to develop tips you can implement into your content.

 

Know Your Audience:

The best way to get content to go viral is to know your audience and to create content that they will want to share. To find out what content your audience responds to best you can do so through marketing research or trial and error. The more you post, the more data you will have on what your audience responds too and how they respond to it. Through this trial and error, you can establish the content that has the enormous potential to go viral then combined with timing and overall content reference you will have maximized your chance to go viral.

 

 

 

 

Emotions:

Content that has a play on emotion or pulls at our heartstrings is also the most likely to go viral. This is not to say that informative content does not go viral, it does, but the educational material can just be limiting because it only applies to those that have an interest in the article. With emotional content, there is a higher chance to appeal to a more significant group of people because it is not as limiting. Anything that is tear-jerking or has a cute factor is sure to have a broad reach.

 

Content that Gives Back:

When people share content, they are acutely aware of how the material reflects on them. If the content you are producing is content that makes the sharer look more social conscious are even smarter, they are more inclined to share it. Material that tends to have a higher worldview or work toward a more significant cause tends to get shared more often. Just look at the videos that go viral, very usually they are ones where people are helping others, or someone like Ellen DeGeneres is giving items away to unsuspecting guests. Any campaign that helps to improve the state of the world has potential to go viral.

                

Overall, content that tends to go viral is material that is relatable in some way. Sometimes this means a funny meme that we all look at and think “me too!” or sometimes it is a just cause that we all feel strongly towards. Whatever branding ideas or content you are creating, create it with your brand and brand voice in mind because even if your content does not go viral, as long as it is still quality content it will help you grow!

 

 

Click here to schedule a Complimentary Brand Consultation.