The online digital marketing world is ever increasing and that includes tactics to increase engagement on social media platforms. Social media, being a free source of publicity, is a huge asset when promoting and getting your business in front of consumers. Even if your engagement is pretty good right now, there is always room for improvement. Here are some ways to ramp up your engagement on social media.
Brands and companies have so much potential to be inspirational, but it starts with what personally inspires you as a company. Focus on posting things that are meaningful and impactful to the brand and company as a whole. In turn, this maneuver will attract an audience that resonates and identifies with the brand itself. What sparks creativity? What motivates and pushes the company to work harder and be better for the clients? Who is a prominent leader or impact player in your industry? Posting these things not only motivates you, but relates to your followers.
Tools that Make Life Easier
Something that everyone appreciates is “hacking” everyday activities or work tasks. We’ve all heard of “life hacks”, so why not post about different tools and other things that help make interior design life easier? It can be anything from your favorite calendar app, to a special chair that makes desk life more comfortable. How about your online tools that help make business smoother and more efficient? Yes, we know everyone is different, but your followers and future clients want to know and understand that you care about getting things done quickly and correctly.
We’ve all heard the saying, “Don’t reinvent the wheel”. When it comes to social media, that’s ultimately the same motto that all platforms take on. Yes, people want to see some unique posts, but not everything has to be completely new. If a company you follow or value posts an amazing photo or article, why not share it with your followers. This not only shows that you support your competitors and other similar businesses, but their followers will see you and want to know more about your business. It’s a win-win.
People love to engage with questions, you want to know why? People love talking about themselves and their experiences. Start getting curious about what is going on in your industry. The inquiry doesn’t necessarily have to be about your business or work specifically. Check in with the community that you are connected with on social media and see what their thoughts are on different issues or events happening. Ask about favorite books, magazines, blog topics, etc. This can help immensely when attempting to choose topics for website articles.
The best part about keeping an updated portfolio is having consistent material to post on social media. Photos are becoming the new tweet, and people love seeing a good remodel/redesign. Start using your own content along with other cool things in your business to promote your services. This can be many things like picking up an old blog from a year ago and re-sharing it for the newest followers to get their hands on, or letting your audience know that your business is looking to take on one more client for the month/year. Things like these help your followers get to know you and want to be a part of your growing brand, not to mention posts like these get shared and commented on more so than just a random text post. Nurture that connection with like-minded people who love following your business.
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