Top 7 Social Media Trends for 2019

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It’s well known that social media is and will continue to be a major player in the growth or demise of companies and business around the world. It is important to understand different trends and ways to incorporate successful social media business practices in order to keep up in the digital age of marketing. While social media might not be the only digital marketing component, if not utilized correctly it could have a quick damaging effect. Here are a few trends that will be on the rise in 2019.

 

1. Integrated Services

Social media companies are already integrating their services into third-party applications. This will continue to grow for companies like Facebook and LinkedIn. Currently, these two companies allow users to sign up for third-party services with their accounts and share data with third-party services. It makes signing up for other applications and websites a breeze.

 

2. Live Video Streaming

Since 2016 when the live video was introduced, it has become increasingly popular every year. More and more people want to know what’s going on at the exact time it is happening. It also helps that Facebook and Instagram allow the video to be posted for fans and followers to watch at a later time.

 

3. Social CEO

In the era of fake news, it’s crucial for top executives to be active on social media. This builds trust and respect with customers and clients if used in the right way. There are many ways to have a voice heard and social media is the fastest thus far.

 

4. Influencer Magic

Influencers are important because of the special impact and rapport they have built with their followers and supporters. If your brand is trusted and promoted by a big time influencer, it is likely that your sales will gradually increase as you progress.

 

5. Video Movement

Statistics are showing that people are watching, on average, only 45 minutes more on TV than internet video browsing. It is estimated that in 2019, time spent watching videos online will catch up and surpass the amount of TV people watch. This is perfect for the SM world. On some platforms videos take priority, so it won’t be long before every company has a new video out weekly.

 

6. Focus on Gen-Z

By this time, many of the Gen-Z population will be turning 20 and entering the job world. Millennials were raised playing outside and video games, Gen-Z was raised with iPads and smartphones in the 4th grade. It only makes sense to target the demographic that utilizes social media for everything!

 

7. Chatbots and Messenger Apps

Some companies are already implementing this idea. It is much easier to have a person reach out with a chat box, instead of taking visitors to different web pages. Facebook has already done this with the Messenger app, allowing visitors to continue scrolling while they chat.

 

Social media practices in 2018 were all about personalizing the customer experience, but 2019 brings more of a navigation approach. Businesses are realizing that they have the power to guide customers and followers to their products, giving them the option to decide if they want the product or not. Every year brings new challenges and we’re excited to see what else 2019 will bring to the social media forefront!

Make 2019 the biggest, most exciting year for your business and use the power of social media to your advantage. Click here to schedule a Complimentary Brand Consultation. 

Trends in Public Relations for 2019

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With the new year comes new and increasingly popular trends in PR. Although new trends are harder to come by, many past trends are starting to make a bigger impact in the public relations world. Check out the trends below-- you will not want to miss out on these.

 

Organic vs. Paid Media

While paid ads might get in front of more people on social media platforms, the interest in organic media continues to grow. Organic media is also known as earned media, and many B2C companies put more value in this type of media over paid. However, earned media can be a mystery for anyone who isn’t well versed in the social media world. On the other hand, more businesses are becoming more wary of what is being pushed out into the public, so understanding the target markets and how they respond continue to be a challenge for businesses. Considering fact that this piece of media is on the rise also means that more agencies will be popping up all over to help with this concept. Competition is increasing, so getting ahead on this piece of PR will be crucial to gaining business.

 

Outsourcing

As mentioned above, the increase of PR firms and other agencies that specialize in certain media areas means less in-house public relations operations. Outsourcing will become the most popular way of maintaining PR because of the amount of smaller businesses that are opening up. Outsourcing happens when the company cannot afford to hire full time employees to do the job or if they need specialists to get the company back on track or off the ground. There are many reasons why outsourcing is better, so be ready for more PR agencies and outsourcing to take off.

 

Focused Content Strategy

Content strategy comes from creating and amplifying content to influence a set target audience. When the brand and its goals are understood, content marketing becomes that much easier to focus on. The target audience also has to be researched in regards to who they are, where they are, what they like or respond to, what they dislike, and more. What comes after that is to know how to create content that will resonate with the audience’s needs and desires.

 

Video vs. Photos

Fact: Displaying content through video creates better comprehension of a company’s brand to their audience. Photos have a power of their own, but with all social media channels, videos seem to get priority in the algorithm. A video with captions gets even more recognition because not everyone can have the volume turned on when watching the video and putting in headphones can sometimes be inconvenient and annoying. Also, having a descriptive video on the company website will be more convenient and helpful for those who would rather listen than read a written post on the “About Us” page.

Want to use Public Relations to your advantage? We certainly know the ropes. Click here to schedule a Complimentary Brand Consultation. 

 

 

Social Media 101

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First things first: Social Media is HUGE, but it’s okay to start small. This is especially the case for small or new businesses. Here are few tips to getting started in the social media world.

 

Decide on a Target Audience

This might seem obvious, but some businesses forget to decide on their target demographic. With so many different ages, genders, locations, sexes, races, etc. this can be a time consuming process. Nevertheless, it’s absolutely a non-negotiable aspect of starting a social media profile especially when paid advertisements will be occurring at some point. It also helps in determining the type of content you will be posting and the time of day. If you want to target older, retired couples living in Florida, posting at 7PM PST is not going to work because they will never see it. It might seem small and insignificant, but if you’re not bringing in the business, you most likely aren’t targeting the right audience.

 

Once you decide on the audience, you will now be able to determine which social media networks to utilize most. Teenagers tend to turn towards Instagram, Snapchat, and YouTube. Parents and grandparents primarily use Facebook; the business world seems to live on LinkedIn, while young moms and bloggers gravitate to Pinterest and Tumblr.

 

Pick a Handle

This is another must-have. It not only has to represent your company, but it HAS to be consistent across all social media platforms. Before assigning any to your companies, make sure the same handle is available for all platforms that your company will embark on. For example, say your hotel name is Hotel Chaplin Yards, but that isn’t available for every channel. Next, you test and try “hotel.chaplinyards” and it works. That means Facebook, LinkedIn, Instagram, etc. must all have that handle (www.instagram.com/hotel.chaplinyards/). This will help create that consistency and prevent any confusion on which profile is yours or another hotel’s.

 

Mix It Up

Let’s stick with Hotel Chaplin Yards. Mixing up the content that is posting is pretty important. No one wants to follow and look at the same pictures of a hotel room everyday. Try and post testimonials, employee achievements, awards and events taking place at the location, etc. Testimonials can be pulled from a yelp page or sent in from surveys or emails. Don’t forget about the holidays and funny monthly celebrations. Holidays can keep an Instagram occupied for weeks at a time! There are so many ways to get a good range of content. This is also great because it keeps your current and future guests interested in what’s coming next.

 

Consistency

Yes, we mentioned it a bit above, but we can’t forget about branding. When creating profiles for a business, the profile photo should be the same and most like a logo. The background image should be consistent as well, whether it’s a company tagline or a universal photo of the business itself. For hotels, this could be a photo of the outside of the hotel or the guest room. Whatever it is on one platform, it should remain the same for all platforms. Same goes for the website. For example, if you find a company on Facebook, click on the link to the website and the website looks completely different, it’s going to be hard to create that brand awareness and most people won’t know if it’s the correct link. Be consistent everywhere.

Need some help on social media? We’ve got you covered. Click here to schedule a Complimentary Brand Consultation.