4 Interior Design Marketing Tips for 2019

There are many ways to increase return with your interior design business using marketing tactics. Nowadays with social media and almost everything digital, the tips to improve a marketing campaign seem endless. With that being said, every industry has different avenues of marketing with effective strategies while others have moves to keep an eye on. Here are a few interior design marketing tips for your 2019 endeavors.

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Identify Your Target Audience

This might seem like an easy enough task, however, most businesses struggle with how to identify their target audience. Sometimes companies have a great idea of who they want to use their services, but they end up appealing to a completely different demographic. This isn’t extremely common, but it does happen. In the case that this does not happen, choosing very specific markets and demographics can also depend on the surrounding area. Are there older hotels looking to renovate close to your location? Do they have a high enough budget, or will you have to branch out to a wider area? What kind of style do they want? How are they likely to hear and see your company? Answering these questions is going to help get you started in the right direction to choosing the best target audience for your business.

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Be a People Person!

In the Interior Design industry, word-of-mouth is undoubtedly the best marketing resource. Earning referrals from former customers in order to get more business should be a walk in the park. Make sure that you keep yourself in their good graces. Not only that, but remain on their mind and in front of them regularly. It also helps if you are kind, helpful, and more of a friend than an interior designer to them, which should go unsaid. Everybody knows that people want to feel unique, loved, appreciated, and like they are your “best client”. Do these few things and you’ll be at the top of their list whenever they are asked for a recommendation, just wait.

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Professional and Engaging Website

As we mentioned before, the marketing world is turning into an extremely digital lady. It’s a really— like REALLY— big deal to have a professional and engaging website that is easy to navigate and look through. For the interior design industry a few things are absolutely necessary to accomplish a great website.

●     Blog - at least 2 relevant blog posts a month. This could be design news, recent jobs, etc.

●     Gallery - Photos are everything these days. Get some of those before and afters up ASAP. Have plenty of these. People want to see how much the space was improved simply because you were a part of the design process.

●     Portfolio - Each project you do, take before and after photos. EVERY job! It’s so easy now, especially since the smartphone cameras are of such high quality now.

Those are just the basic necessities. It’s also a good idea to offer something different than your competitors to keep the clients/customers engaged. Being original is a plus these days.

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Active Social Media Presence

You would think this would be a no-brainer, but apparently some businesses are still dropping the ball when it comes to social media. Why should you have it for your interior design business?

1.    Excellent networking tools.

2.    Allows clients to see new and updated content / jobs.

3.    Reaches audiences that simple websites cannot reach

4.    Speaks to all different demographics, depending on the social platform

When you get comments and shares, that means your posting can be seen in others’ news feeds, which is great exposure and so engaging. I mean come on...it’s free!

We can help you understand these marketing strategies. Click here to schedule a Complimentary Brand Consultation. 

How to Use Social Media Effectively for Hospitality

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Many businesses in the hospitality industry heavily rely on reviews, referrals, and word of mouth. This makes social media a convenient and mostly a free marketing companion. Hotels and other hospitality businesses use social media outlets to capture attention of travelers and future potential guests. There are many ways to utilize social media for customer satisfaction and keeping customers engaged.

 

Marketing

Using social media platforms like Facebook, Instagram, Twitter, etc. have moved passed the peer-to-peer stage. Now businesses utilize the platforms to create a closer relationship with consumers and guests including commenting back, liking, reposting and more. The best part about the change in marketing tactics is that direct mail and social media are both relevant. Unfortunately for direct mail, social media is WAY cheaper. The internet can reach a more vast audience or a very specific demographic, depending on who the business wants to target. Plus, tracking and analyzing data from your online reach is much more accurate as well. Each platform, if you have a business profile or page, has insights and data readily available to each organic and paid post/ad. This option should be taken advantage of in order to understand how your customers and clients want to be approached. Learn about when they’re online, which posts are more engaged with, what kind of posts they interact with more, etc. The options for improving skyrocket with all of this free data. It’s FREE, people!

 

Customer Relationship Management

When it comes to customers and what they need, those analytics we mentioned just now will also improve the way you engage with them. Customers want to be responded to, or at least recognized when they comment or ask question. Depending on the size of your company, you should at least be liking comments and even responding with a quick “Thanks!”. Come on, it’s the least you can do for someone who is saying something good about you, right? You wouldn’t just walk past a person saying to you, “You’re awesome! I appreciate you!”. Customer responses and reviews are generally a lot more transparent online, in turn allowing the hospitality to quickly engage and update products/services for quick improvements, paying off big time in the long run.

 

Reputation Management

A good reputation is one of the toughest things to maintain and one of the easiest things to ruin. If you have a high end luxury hotel for example, you want to make sure that you’re using social media platforms to build ongoing relationships with customers and clients. The convenience of these platforms makes it easy to upkeep the company’s brand awareness. Brand management is now more convenient than ever, thanks to social media and the internet in general. Yes, word of mouth is still a huge resource, which is why responding to reviews, complaints, and concerns is crucial. A couple that finds out about your high-end hotel through social media will also comment and review the hotel through the same platform. Consumers want problems and issues to be addressed quickly and if they’re not, the hotel’s Twitter and Facebook audience will know all about it.

If you want to learn more on how to use social media to give your business that much needed boost, we can help you. Click here to schedule a Complimentary Brand Consultation. 

Why is Public Relations Still Important?

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Why is Public Relations still important, you ask? For some reason the average small, start up business has trouble seeing the importance of having a good PR person or outsourced agency. A simple marketing person and/or department won’t be able to take on all of the key jobs and implementations in order to give companies the best chance possible. Here are a few reasons why public relations is still important, even crucial.

 

The Value

One of the most prominent issues with people who live in the digital marketing realm is the thinking that digital and social media marketing can replace public relations. Growth hacks are being sought out which in turn results in unrealistic expectations of followers. When you have fake followers, engagement is low and disingenuous. High level executives looking for this abnormally fast growth don’t realize that strong press along with third party validation are the best way to get a company’s history and story out there. This necessity falls onto PR professionals to get the importance of this drilled into the minds of their potential clients and customers. Taking the time to educate clients yield happier and less disappointed feelings, not to mention leave them feeling more confident in the PR service instead of solely relying on digital marketing to do all of the work.

 

Paid vs. Earned

Public relations professionals are typically versed and adapt well when it comes to capturing a client’s voice. This is a huge advantage for the PR world, but an issue that’s happening recently is the confusion between editorial and advertising content. Paid placements seem to be taking the lead, but the debate lies in whether or not it’s a good opportunity for the PR industry. Some belief that the old ways are the best ways and others are less resistant to the change. The old way consists of the mindset that PR should only establish earned media. Unfortunately, this conflict will continue on for a while. With so many industries, different beliefs work better. Paid might work best for one industry, but get no traction with another. This just goes to show that there is no one way of doing things.

 

Reputation to Protect

Some might say the biggest challenge is the loss of respect for actual experts in the media world. Major media has taken tons of blows over the past few years and many more people are starting to rely on smaller news networks instead of tuning in to larger platforms. Social media and places like Reddit have begun to develop a more reputable place to get information, even though most of the articles and posts are opinions, not facts. This makes it tough for a simple marketing team to deal with the advertising and promotions in conjunction with maintaining and presenting the ideal reputation for the company and/or business.

 

With all of that being said, we hope that you take a minute to consider the importance of PR for any businesses you want to grow, expand, and make a good impact on your audience and customers.

Interested to know more about Public Relations and how it can impact your business positively? We know exactly how it’s done. Click here to schedule a Complimentary Brand Consultation.