Micro Influencers

adpjanblog3a.png

In the past few years, there has been a ton of talk about influencers, and they have created quite the buzz. The use of influencers is likely no surprise to you. In the evolving world of social media, there are now micro-influencers with significant sway but less than 500,000 followers who have been found to give brands more of an impact on their investment according to a study by HelloSociety (http://www.adweek.com/digital/micro-influencers-are-more-effective-with-marketing-campaigns-than-highly-popular-accounts/).

adpjanblg3b.png

 

Micro Influencer and Micro-Budget:

When it comes to business, it is often all about the bottom line, and you want to get the most for your money. Like any form of advertising, and social media advertising is no exception, where you advertise and how many people see it, the more you have to pay for it. Micro influencers charge less to promote your product, and because their following is still on the smaller scale, but they get to engage with their followers more because of it. More modest audiences benefit you because when micro-influencers promote something, it comes across as more credible to their followers because of the trust they have created. The followers are more inclined to invest in it or try out the product. Even though fewer eyes see your promotion, those that do, have a real chance of connecting with your brand.

 

adpjanblog3c.png

 

 

Engagement on the Rise:

Many of the micro influencers have had to, and still are growing their following organically, and because of that, they know how vital engaging with their followers is. By continually engaging with their followers and their followers engaging with them, this benefits them, social influencer marketing, and you in two ways. The first being that constant engagement has created a relationship and a conversation with their followers, so they know what their followers like and how to promote something to them. The second being that posts that have high engagement, especially on Instagram, tend to reach the top of the algorithm, so Instagram will promote the post more giving it a boost on newsfeeds and on the explore page. Further increasing how many people see the post.

 

However, with all this talk about benefits of Micro Influencers, it would not make sense if we did not share some of our favorites!

 

adpjanblg3d.png

 

Molly Madfis (@almostmakesperfect) has 44,000+ followers on Instagram, and we love her clean Mid-Century Modern look that she has in her home. Molly sticks to a neutral color pallet and gives tons of inspiration on how to design your home with the same aesthetic. Plus, her backyard covered in cacti is a desert oasis, it will make you want to pick up and move to Los Angeles and have a garden with cacti plants and a blow-up pool.

Another one of our favorites is Crystal (@crystalanninteriors) she lives in Manhattan with her husband and two children in a 700 sq. Ft. apartment, yep you read that right, 700 sq. Ft.! However, with the photos she shares and how she styled her space, you would never guess. Crystal uses bold artwork, and pastel colors give her apartment a soft, yet advent feel and it works to open up the space more. You will fall in love with her apartment as soon as you see it.

Taryn Whiteaker (@tarynwhiteaker_design) like Molly Madfis tends to stick to a more neutral pallet; however, Taryn does tend to stick to deeper colors and hues. Taryn is the perfect inspiration for a Modern Rustic home! By holding to a more neutral color scheme, she plays up the house's natural elements and lets it pop with all the exposed stone and wood. Taryn also has embraced one of our favorite trends for 2017, and that is the use of mixed metals.

Influencers are here to stay, and micro influencers might just be the change we were waiting for in the 2018 social media strategy, with more niche markets and better engagement. Micro influencers are all about relationship, and the associations they have with their followers and the one they can build with your brand so that you can grow together 

Viral Content

adpjanblog2a.png

Viral content is content that takes on a life of its own as it spreads throughout the internet giving you reach and engagement that you otherwise might not have gotten, or it would have taken longer to get. When it comes to social media content strategy, marketers always strive for viral content. Viral content is something that helps them stand out and expand the brand, but exactly how easy is it to get or create viral content? There are a few similarities between content that have gone viral before, and we looked at that to develop tips you can implement into your content.

 

Know Your Audience:

The best way to get content to go viral is to know your audience and to create content that they will want to share. To find out what content your audience responds to best you can do so through marketing research or trial and error. The more you post, the more data you will have on what your audience responds too and how they respond to it. Through this trial and error, you can establish the content that has the enormous potential to go viral then combined with timing and overall content reference you will have maximized your chance to go viral.

 

 

 

 

Emotions:

Content that has a play on emotion or pulls at our heartstrings is also the most likely to go viral. This is not to say that informative content does not go viral, it does, but the educational material can just be limiting because it only applies to those that have an interest in the article. With emotional content, there is a higher chance to appeal to a more significant group of people because it is not as limiting. Anything that is tear-jerking or has a cute factor is sure to have a broad reach.

 

Content that Gives Back:

When people share content, they are acutely aware of how the material reflects on them. If the content you are producing is content that makes the sharer look more social conscious are even smarter, they are more inclined to share it. Material that tends to have a higher worldview or work toward a more significant cause tends to get shared more often. Just look at the videos that go viral, very usually they are ones where people are helping others, or someone like Ellen DeGeneres is giving items away to unsuspecting guests. Any campaign that helps to improve the state of the world has potential to go viral.

                

Overall, content that tends to go viral is material that is relatable in some way. Sometimes this means a funny meme that we all look at and think “me too!” or sometimes it is a just cause that we all feel strongly towards. Whatever branding ideas or content you are creating, create it with your brand and brand voice in mind because even if your content does not go viral, as long as it is still quality content it will help you grow!

 

 

Growth Hacking

adpjanblg1a.png

While having a social media communication plan is valuable, it is also essential to consistently be growing. The more your accounts grow, the more your company is expanding its reach. Whether that growth is coming through awareness, new clients, or reflected in the bottom line, growth is what you should be striving for, and hopefully, these tips will help you continue to grow.

 

Good Publicity:

Companies often turn to social media PR to help grow the brand, and sometimes the best PR is to give back to your clients and consumers. By giving back and offering a giveaway or an exclusive deal it gets people talking about your brand again. In moments where it feels like your company emails have been shoved to the clutter folder of Outlook, a good PR plan and a giveaway could be precisely what is needed to boost your brand and get people excited about it like they did when they first found you.

 

Referral Programs:

Referral programs are a great way to grow! Essentially with referral programs, your followers refer their friends and once they sign up you reward them both, and who doesn’t like rewards? Harry's Shave Club (https://viral-loops.com/blog/build-harrys-referral-program/) had great success with their email referral program when they launched. The rewards from the referral program can be anything from an % off, to free product, to exclusive deals. Referral programs are also beneficial because they are a great way to capture leads! Email leads still hold a high click-through rate to bring clients back to your website. Make sure to combine your referral program with a way to capture leads so that you can give your business a profit boost.

 

Urgency

Brands that focus on flash deals and exclusive offers play on emotion and a sense of urgency. Consumers and clients do not want to miss out on this moment. Urgent deals can even work to persuade someone to take part in your service or make a purchase because if the offer is so good and there is a time limit, they might think “why not?” And “I’ve meant to try it anyway.”

 

The best ways to growth hack are to play to the resources and attributes that your company already has, and find new ways to promote it. Growth hacking also allows you to get creative with your digital marketing plan and use different opportunities to extend offers and give back, like “National Pink Day” and the celebration of your company’s birthday. Through growth hacking, you expand your word of mouth reach and get people talking.