The Value of PR to Interior Design Firms

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The higher the quality the higher the value. The two go hand in hand! This mindset can be applied to just about everything in the business world. When it comes to public relations, it’s extremely important to put effort and resources into using a high quality PR vision if you want the value to constantly increase. We are not talking value in terms of money, but value in terms of results such as getting more traction with clients and other businesses! Here are a couple of things to keep in mind when trying to create value around your interior design firm.

 

Keep Up With Design Trends

This is huge. Falling behind on trends can demolish a reputation in all businesses, especially interior design. Getting hired to make a space unique and personal to a certain brand is what all clients desire, but they also don’t want to pay for a service that applies old knowledge. This doesn’t mean that styles from the 60’s can’t come back into style, it just means be aware of the changes happening yearly and sometimes even monthly. The last thing you want is to suggest a product or piece of furniture that is made by a company that is going through a scandal that the whole world knows about, but you!

 

Provide Great Content

Creating something relevant and useful nowadays is unfortunately not enough to actually stay relevant. The product needs to be bold, unique and disruptive to the design world. When you have something that is worthy of comotion, the world needs to see it. A good PR company will help get the word out, a GREAT PR company will get people talking! Not only will PR help created a conversation about your company and what it is doing, it will also make sure that people understand what the design is all about. When people understand the factors that go into design, they are able to relate in-turn creating a sense of resonance and brand awareness.

 

Be Honest!

You know what they say, “Honesty is the best policy.” However, this aspect is delicate and needs to be treated with sensitivity. When releasing company information, stretch the truth is a no-no as well as hiding things from the public! Try being authentic and your story will be told well. Doing otherwise would only hurt your brand. Utilize public relations to create that authenticity and use the brand’s voice in order to do so. Clients and customers appreciate that you are human, it makes you more relatable and they put more value into your company because you’re honest. Just to be clear, this does not mean that you should over share. There are certain things that should be addressed and others that should remain within the company and taken care of. Deciding which is which is your prerogative.

 

Consistency

Brand awareness is not built overnight. PR needs to be on top of things from the beginning and stay consistent. PR long term plans are extremely helpful and gives everyone involved a good idea of what should be expected over a certain amount of time. Once this is laid out, make sure to implement! If your goals are not met over a chosen period of time, outsourcing a PR agency could be helpful.

Do you want to boost your brand name with effective PR? Click here to schedule a Complimentary Brand Consultation. 

Why PR is Essential to Grow Your Interior Design and Architecture Business?

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Having access to the many photos, artists, and architects that design companies have is perfect for creating a presence online. However, sometimes strategizing all of that incredible material is time consuming, overwhelming and can get a bit messy if you don’t really know what you are doing. This seems to be a huge reason for businesses and companies to utilize public relation firms. That is what we are here for!

 

Press Release

First, we need to ask the question: What would these high-end businesses that you want to attract want to see about your company? These businesses are luxury businesses, so consumers want to know that you are the next up and coming, you are talented, your work is recognized, you get published, you are an expert. The best way to get the word out it using the power of a press release. PR companies have connections, many press related connections, in which they can reach out to and get accomplishments and other article worthy circumstances published. This could be print or online, but either way, you’re already much closer to reaching more people than what was initially available.

 

Website Upkeep

Following the press release, posting this onto the company website is a must. Not only do you want to have all of the awards and accomplishments listing on your website, you need to make sure it is posted in a timely manner. It is understandable that sometimes the company is busy and can’t get around to something as quickly as they would like. That’s another great reason to use PR. Pass the torch, if you will, and let a PR company upkeep your website making sure it is up to date with the most recent accolades! This is a huge deal when luxury businesses are doing research on your company. If they go to the website and it is old, outdated and has no award/accomplishment recognition readily available, they will move on to the next option in the blink of an eye.

 

Social Media Presence

Here we can talk about that content you have so much access to, but aren’t utilizing! As an interior design and/or architecture business, there should be an over abundant amount of photos of the finished products. These photos are exactly what potential clients want to see. Nowadays businesses are searching Instagram for recent photos and Facebook for photos and articles of the finished product. If your social media platforms are not maintained, relevant, and aesthetically pleasing, it will deter any business that identifies as “Luxury”. Lux businesses have no time for companies who can’t even keep up their social media pages. PR firms can do this for and they do it well. Even creating ads through social media platforms is extremely useful and beneficial, so why not leave that up to the experts?

 

There are many reasons why PR is essential to the growth of your design business, but these are just a few major incentives. At first it might seem a bit over the top, but at the end of the day you have to use the resources you have and allowing a PR company to make the most of it will benefit your company in more ways than one.

 

Click here to schedule a Complimentary Brand Consultation. 

How PR Can Grow Your Business with Quality Clients?

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The majority of PR companies, along with any other company that is based on their clientele, wants to have quality clients. Unfortunately, sometimes quantity comes before quality. Those quality clients usually come around after a good reputation has been shown. Let’s start with talking about what the difference is between the two. Quality, according to Merriam-Webster, is a degree of excellence or superiority in kind. It describes something, either of how it was made, or how if is as compared to others. However, it is subjective while quantity is definite. On the other hand, quantity is an indefinite amount or number. It is measurable and can be expressed as a numerical value.

 

Why Quality?

Now we can all understand why having something that is higher in quality makes more sense. It usually lasts longer and is more efficient, making the cost completely worth it. Think about buying a high quality $400 purse versus a $40 purse. Which one will last longer and be the better investment?  When you think of quality in terms of clients, these clients would be higher paying clients with high influence in their industry and has a broader reach.

 

Why NOT Quantity?

Although some companies think that having an extremely large number of clients looks good, it can not only be overwhelming, but inhibiting as well. By this we mean that taking on too many mediocre clients can pigeonhole your company into getting the reputation of only being able to handle a lower grade client. This is something you want to avoid.

 

Why PR?

Public relations is going to be the key to helping your company “up” the level of clients you attract. PR focuses on getting the best reputation out into the world as possible. It is obviously a big part of PR to make companies and clients appear in a good light when it comes to their specific industry as well as maintaining that image. The more publicity and recognition your company gets, the more you’ll need a public relations firm to come in and push those views out into the world even more. If there’s anything to know about SEO (search engine optimization), the more will your company’s name appear in searches and the higher up on the Google search results your company will be. From blogs to SEO to social media, PR companies handle it all as well as strategizes the information in the best way to attract the type of clientele you want.

 

Ultimately, as a company gets bigger and begins to take on more clients, PR is absolutely necessary if you want to make sure everything you put out in the internet targets the clientele you want to attract. Great PR can target any demographic from gender to religion to age to location. The capabilities are endless, but technology is always changing, so why not take advantage of a PR company who has the knowledge of how to use it?

 

Click here to schedule a Complimentary Brand Consultation.