How Does PR Make My Business Successful?

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Public relations is a department that many companies take lightly. From our perspective, it is the best way to make a new business succeed. If PR is not in the company’s growth strategy, it might take longer than expected to grow. Public relations is critical in developing a brand identity and awareness in a practical and budget-friendly way.

 

Here are ways on how PR can make your business successful:

 

Raises Awareness

When thinking about awareness, one has to understand that the world is full of new businesses popping up globally every single day. Without some sort of direct attention to brand outreach, people are going to have a hard time finding your company. PR steps into this role and strategizes multiple ways to reach targeted audiences and demographics to help make them aware of your brand, product or services. From social media, to press releases, to SEO, PR is mainly responsible for your reputation and marketing reach.

 

Brings in New Customers

With good brand awareness comes new customers. Once people start noticing and seeing your business name around, they will take a closer look. Getting people to a website is already a tough task, so once they do, the probability of gaining their business is much higher. Getting press coverage gets the attention of new customers especially positive press. This alone will influence them to choose your brand over another company that has no media exposure.

 

Brings Business Interest from Investors

This is a highly desired attention that not many companies gain without carefully utilizing a public relations marketing strategy. This strategy must be carefully planned out, making sure to receive positive press in turn attracting potential investors. No one typically wants to work or invest in a company that has three stars on Yelp, let alone a bad reputation in the media. Bad media can hinder any potential future relationship with investors and even customers. Investors want to feel like they are a part of something larger, and efficient public relations can make your business appear bigger and well established.

 

Attracts Employees

Employees are easy to come by, but great employees are a hot commodity. Companies are making sure they do whatever they can to attract the best candidates. A good reputation can be a major influence when searching for a job. PR helps market companies and businesses as an industry leader, which is appealing to professionals hoping to be a part of something bigger, something more successful. Along with external growth, public relations helps grow a company internally as well.

 

Although this is only a few ways public relations helps make a business successful, underestimating the effectiveness of PR marketing can severely inhibit a company’s growth. Without a thought towards reaching the public in a positive way, situations can start running astray and get completely out of control in the public’s eye. Make sure to prioritize getting a PR strategy as soon as possible, especially with a new business venture!

Need help? Click here to schedule a Complimentary Brand Consultation. 

Top 7 Social Media Trends for 2019

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It’s well known that social media is and will continue to be a major player in the growth or demise of companies and business around the world. It is important to understand different trends and ways to incorporate successful social media business practices in order to keep up in the digital age of marketing. While social media might not be the only digital marketing component, if not utilized correctly it could have a quick damaging effect. Here are a few trends that will be on the rise in 2019.

 

1. Integrated Services

Social media companies are already integrating their services into third-party applications. This will continue to grow for companies like Facebook and LinkedIn. Currently, these two companies allow users to sign up for third-party services with their accounts and share data with third-party services. It makes signing up for other applications and websites a breeze.

 

2. Live Video Streaming

Since 2016 when the live video was introduced, it has become increasingly popular every year. More and more people want to know what’s going on at the exact time it is happening. It also helps that Facebook and Instagram allow the video to be posted for fans and followers to watch at a later time.

 

3. Social CEO

In the era of fake news, it’s crucial for top executives to be active on social media. This builds trust and respect with customers and clients if used in the right way. There are many ways to have a voice heard and social media is the fastest thus far.

 

4. Influencer Magic

Influencers are important because of the special impact and rapport they have built with their followers and supporters. If your brand is trusted and promoted by a big time influencer, it is likely that your sales will gradually increase as you progress.

 

5. Video Movement

Statistics are showing that people are watching, on average, only 45 minutes more on TV than internet video browsing. It is estimated that in 2019, time spent watching videos online will catch up and surpass the amount of TV people watch. This is perfect for the SM world. On some platforms videos take priority, so it won’t be long before every company has a new video out weekly.

 

6. Focus on Gen-Z

By this time, many of the Gen-Z population will be turning 20 and entering the job world. Millennials were raised playing outside and video games, Gen-Z was raised with iPads and smartphones in the 4th grade. It only makes sense to target the demographic that utilizes social media for everything!

 

7. Chatbots and Messenger Apps

Some companies are already implementing this idea. It is much easier to have a person reach out with a chat box, instead of taking visitors to different web pages. Facebook has already done this with the Messenger app, allowing visitors to continue scrolling while they chat.

 

Social media practices in 2018 were all about personalizing the customer experience, but 2019 brings more of a navigation approach. Businesses are realizing that they have the power to guide customers and followers to their products, giving them the option to decide if they want the product or not. Every year brings new challenges and we’re excited to see what else 2019 will bring to the social media forefront!

Make 2019 the biggest, most exciting year for your business and use the power of social media to your advantage. Click here to schedule a Complimentary Brand Consultation. 

Trends in Public Relations for 2019

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With the new year comes new and increasingly popular trends in PR. Although new trends are harder to come by, many past trends are starting to make a bigger impact in the public relations world. Check out the trends below-- you will not want to miss out on these.

 

Organic vs. Paid Media

While paid ads might get in front of more people on social media platforms, the interest in organic media continues to grow. Organic media is also known as earned media, and many B2C companies put more value in this type of media over paid. However, earned media can be a mystery for anyone who isn’t well versed in the social media world. On the other hand, more businesses are becoming more wary of what is being pushed out into the public, so understanding the target markets and how they respond continue to be a challenge for businesses. Considering fact that this piece of media is on the rise also means that more agencies will be popping up all over to help with this concept. Competition is increasing, so getting ahead on this piece of PR will be crucial to gaining business.

 

Outsourcing

As mentioned above, the increase of PR firms and other agencies that specialize in certain media areas means less in-house public relations operations. Outsourcing will become the most popular way of maintaining PR because of the amount of smaller businesses that are opening up. Outsourcing happens when the company cannot afford to hire full time employees to do the job or if they need specialists to get the company back on track or off the ground. There are many reasons why outsourcing is better, so be ready for more PR agencies and outsourcing to take off.

 

Focused Content Strategy

Content strategy comes from creating and amplifying content to influence a set target audience. When the brand and its goals are understood, content marketing becomes that much easier to focus on. The target audience also has to be researched in regards to who they are, where they are, what they like or respond to, what they dislike, and more. What comes after that is to know how to create content that will resonate with the audience’s needs and desires.

 

Video vs. Photos

Fact: Displaying content through video creates better comprehension of a company’s brand to their audience. Photos have a power of their own, but with all social media channels, videos seem to get priority in the algorithm. A video with captions gets even more recognition because not everyone can have the volume turned on when watching the video and putting in headphones can sometimes be inconvenient and annoying. Also, having a descriptive video on the company website will be more convenient and helpful for those who would rather listen than read a written post on the “About Us” page.

Want to use Public Relations to your advantage? We certainly know the ropes. Click here to schedule a Complimentary Brand Consultation.