The world of marketing is constantly changing. It is getting harder to please customers and keep interest high. In this “microwave society”, people are wanting results easier and faster than ever, so appealing to the audience you desire needs to be quick. Here are a couple of ways you can effectively market your business in 2018.
Keeping your business authentic is not as easy as it used to be. Back in the day, it was okay to make generic statements and blatantly advertise your services on a soda can or a cereal box. However, times have changed. Authenticity is imperative, but hard to attain. Companies must do their best to personalize different marketing efforts by narrowing down a demographic on FB and Google ads. This will help customers and clients feel special and appreciated when they see your ads pop up on their website searches! Also, being genuine and showing that you care about your customers and clients is important in today’s sometimes over-saturated market.
Influencers on Social Media
This is becoming HUGE. Influencers are usually a more economical and effective option to advertising versus paying for tiny space on a website. Cost effective because often times influencers are open to a trade for services, and more effective because their reach can be extremely broad. Imagine asking a person who has 30K followers on Instagram to model your yoga pants and in turn you will send him/her three pairs. If they say yes, then you potentially receive 30K eyes on your product and all you have to sacrifice is 3 pairs of yoga pants. DEAL!
Blogging is much more important than it used to be. Keywords are used millions of times a day through search engines, so incorporating SEO parameters into your website’s blog will get you many more visitors than before. Finding out how to manipulate the search engine system is going to help your business grow, and grow organically at that!
Have you heard of text message marketing? Of course you have! “Text SHOP to 721-574 to get your 10% off coupon code!” We have all heard this in one form or another and have all subscribed in some way via mobile devices. This form of marketing can reach a consumer faster than any other form of marketing. The majority of the population has a mobile phone and almost 100% of those people actually open the text message. If you’re not doing this already, go ahead a join in.
Excite Through Visuals
Visuals seem to gain the most traction with potential customers. Going “live” on Facebook and other social media platforms is only going to increase in popularity over time. Clients and customers want to see “behind the scenes” and feel as if they are a part of what is happening in the background. Along the lines of going “live”, creating interesting videos will absolutely help capture the attention of visitors on any page. Everyone loves those fun recipe videos, so why not make something that relates to your company in a similar, captivating manner? Lastly, use quality graphics. Nothing is worse than going to a company you could be interested in buying from and their social media and website is full of poor quality photos and/or badly placed photos on the website. Let’s just say this will not give viewers any confidence in your company or products.