Public Relations for Hotels
Is public relations something you don’t really understand or have time for?
Do you have a hotel business you want to grow and are looking for public relations help?
Do you aspire to have your hotel featured in publications like Travel + Leisure?
Is your hotel not achieving the goals you want to achieve?
A Design Partnership Will Take You There.
Getting your unique vision the attention it deserves can be tough. Public relations requires familiarity with the industry, its consumers, and the media in order to draft and execute the right PR strategy.
Why You Need Public Relations
Reason # 1 - Perception Is Powerful
Everything is based on perception. With so many hotels out there, aspects like quality and genuine great service separate the sheep from the goats. Take Motel 6 for example. What you get from a motel is the expected 2-star service and low-quality room, but Motel 6 separates itself from other motels because of the perception that consumers have derived from their powerful brand strategy.
How your business is perceived by the public is vital, especially in the hotel industry where the competition is so great. With the right PR strategy in place, it will help manage and influence those perceptions to help your brand prosper.
Reason # 2 - Communicating Your True Message
Unlike advertising, public relations requires the use of different media channels to get your message out. It is not a typical billboard with your company name and a smiling customer. Media channels will give your message actual influence.
Our deep knowledge of the hotel industry, its influencers, competitors, consumers’ interests and needs will make sure your message gets delivered in a complete and precise manner.
Reason # 3 - Maintaining Positive Relationships
Keeping ongoing and positive relationships with influencers, consumers, employees, groups, and others is significant in meeting needs, responding to requests, implementing strategy and eliminating the negativities that can happen with a growing business or brand.
Reason # 4 - More Credibility, More Opportunity
The media is trusted by the public, thus making your messages more credible.
What We Do
A public relations strategy can be grueling, time-consuming and complicated in the already demanding hospitality industry.
This is why A Design Partnership is here for you. With a proven track record, we have the tools and expertise to take your hotel brand to a more successful level. This is how we do it:
- We Identify Challenges
- We Set Key Goals
- We Implement An Effective & Proven PR Strategy
- We Monitor & Fine Tune It
- We Achieve Our Goals
What now? Let's discuss your needs and determine how we can help. Book a free consultation with us by filling out the form below.