website design

Website Trends Emerging in 2018

Websites are like Fashion. They are always evolving and changing, but some trends always come back around. Here are a few ways websites will be changing in 2018.

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Bold Minimalism

Large fonts and bright colors. Simple, yet capturing. We have noticed that many companies have been resorting to making their content visually appealing and concise, the best combination ever! Although this was a trend when websites first came out, that was most likely because making them “cool” was not important. Now we can go back to the good ole days, but this time we can make sure that the colors and letters actually pop! Who would have thought they had it right the first time? It is shocking how important simplicity is, but it is not that simple to make something simple!

 

Engaging Photographs

We can all agree that seeing a poorly taken image with bad quality can ruin a viewer’s entire experience. Instagram has proven that! Insanely great pictures and captivating scenery/poses are going to be blowing up within websites in 2018. Fortunately, high quality photos are not too hard to come by, it is the originality that is the hard part! The good news is, whenever you see a photo that is not good quality, it is safe to assume that the company is not worried about how customers perceive their products.

 

Interactive Content

Clicking has become redundant! This year some lookout for websites that are going to make  voice activated selection available. Saying “home”, “back”, “contact us”, “projects”, etc. will allow consumers to navigate around seamlessly without having to raise a finger. The world is becoming a fast tracked economy, so why not make it easier to get around without having to exert too much energy?

 

Mobile is a Priority

It used to be that desktop and laptop viewing was the first priority and the mobile viewing was second. We can all agree that the roles have reversed and mobile viewing is soaring passed any other type. With this in mind, mobile format is going to take precedence when creating a website layout. Everything from the photo placement, to the font size and even the amount of pages used in the website. All of these features can make or break a website if for some reason the font is too big or small and people have to take time to zoom in and out OR the photos are too wide for the page and it gets cropped in an unflattering way.

 

Asymmetry

In the past, most websites were obsessive about symmetry and making sure everything was aligned and fit together perfectly. Well times have changed and websites are taking a new outlook on symmetry. Throughout this year expect to see more and more off-centered logos, title pages and imagery within the pages. It is a new concept, but it actually seems to give a website more character and the ability to tell the brand story. 

 

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What is SEO & How Does It Relate to the Success of Your Business

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“SEO? What is that?” This seems to be a fairly common question that many businesses, especially new ones, are beginning to realize they need the answer to. Granted, they should know because it turns out that it is pretty important when it comes the the success of a business.

 

SEO Defined

Search Engine Optimization (aka SEO), can be defined in loose terms as the practice of increasing the quantity and quality of traffic to a website through organic search engine results. Many things can be done to improve website traffic and there are many methods to do so. Here are a few: using keywords, keyword analysis, backlinking and writing content that actual people want to read! For example, when people want to find something about computers built in South America, they type into google: “Computers built in South America”. If you want your website to pop up in the top results, using those keywords in the title and first few sentences of the article is a must! The more clicks a website gets, the higher in the search results it must, thus resulting in more website traffic. Using these clean methods is also known as White Hat SEO.

 

More Business? How?

You guessed it, the more website traffic the more business rolls in. It is all organic, which means no money has been put towards marketing the website through SEO. Although there are plenty of ways to get a website at the top of a page using paid ads, White Hat SEO is meant for a company or business that is looking for a long term commitment. If the company plans on sticking around for a while, this method is crucial to see real organic business growth. It is especially important for a business that might not have enough money to put towards paid advertising.

 

Why Do It?

Many lifestyle bloggers, travel companies, marketing agencies, etc use SEO consistently. Noticeably, many companies that are successful have great blogs and articles that create that momentum of organic traffic to their website. Once on the website, most people are prone to clicking around and seeing what the company has to offer. This results in more business just because the author of the article decided to use specific keywords in the title and body. Simple!

 

Although it seems like a simple concept, most companies struggle with finding a writer to do all of these thing. Luckily there are many plug-ins that websites offer to help with SEO and other items in order to improve organic reach. Realizing how imperative it is to begin this process is the first step in trafficking more business to your website! Companies that to wait to start doing this tend to suffer when it comes to website traffic and have to use more out of the marketing budget to pay for ads linking to their website! Save yourself some time and plan on making this a priority when creating a killer website.

 

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Current Trends to Keep In Mind When Updating Your Website

Trends are ever evolving and in order to stay current, we must evolve with them. Technology is something we can not predict, but we can learn to understand it. There are tons of website hosts that can provide templates for your site and make it a quick and easy fix, but really dialing in and customizing your user’s experience will not go unnoticed. There are many ways to attract the eye of your visitors, so we’ve put together a few tips to keep in mind for your next website update.

·       Your website should be professionally designed, interactive, engaging, mobile friendly and easy to navigate. Try to avoid the traditional clogged up pages by minimizing your page design to keep every detail in proportion. Take note the use of white space and less use of icons or images. One of the strongest site designs has been Parallax. The all scrolling function is a versatile mechanic for seamless delivery of content on your site. It works well with images and video based content where large hi-res visuals play and pause as the user scrolls. Keeping your content at the scroll of a finger keeps users engaged and able to quickly find the information they are looking for.

·       Site Navigation is the pulse of website strategy. Organize your pages with strong terms and categorize them appropriately on your page’s menu. Users must know what they are looking for and shouldn’t have to play the guessing game on where to go. Your site should be a quick and easy click.

·       Always use approachable text. No one wants to read something that sounds like a term paper. You want your wording to be informative, not too salesy, so that your website can play as the start to your conversation with potential leads. Using words or phrases that your visitors may not recognize can definitely turn them away. Information on your site should be written as though you’re speaking directly to the visitor, so use terms like “you” and “we.” An informal tone is better than stiff, corporate.

·       Provide relevant information. When users search the web, they’re seeking answers. Visitors want honest and transparent information that will help them make an educated decision. If your site doesn’t provide the facts, the visitor will move on to the next one. Studies show information-rich websites are the most effective in converting visitors into serious leads.

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