social media marketing

Top 5 Methods of Developing An Impactful Brand Specific Marketing Presence

There are many different ways to create a marketing presence, but not all of them are brand specific. We put together the top 5 methods to develop that brand specific marketing presence and make it impactful. Enjoy! 

adpblog4a.png

Become an Authority Through Your Content

This is huge. Get your product out there and make sure it is quality advertising. Whether it is free marketing or paid ads, becoming a leader in your industry is completely reliant on the content that is pushed out onto the internet.

 

Advertise Content on Social Media

Social media is the number one way to get seen in 2018. More and more people are using it for shopping, decorating ideas, financial plans, etc. so utilize it! Most of the time is it free, but if reaching a specific demographic or a certain gender is a goal, then paid advertising is going to be the way to go. Luckily the process is very user friendly and any company from a huge corporation to a Mom and Pop Auto Body shop can become experts.

 

Focus on Branding, Not Sales

Most of the time companies become obsessed with the sales aspect of the business. This can sometimes hinder sales because the branding of the company is so easily overlooked. Focusing on the branding is going to be crucial if a company wants to see consistent success. Why? Imagine seeing a super cool photo from a sunglasses company and loving the picture. Now imagine seeing another photo that looks like it was taken with a flip phone of a different pair of sunglasses from the same company. That inconsistency in branding can be detrimental and will have consumers second guessing the reason they were interested in the product.

 

Commit to Being Long-Term

Getting hyped up and excited to start a business is important, yes. However, the excitement can sometimes lead to jumping the gun and not developing a clear brand idea. This can result in short-term success and problems in the long run. Due to this issue, most companies do not make it to their third year of business. Here’s a tip: commit to being long-term.This means taking the time to plan out content ideas that go along with company branding and dedicate that time to making brand awareness a priority. This might take a little longer, but we promise the results will speak for themselves.

 

Be Friends with Search Engines

SEO, my friends. Make sure to implement your brand keywords, company name, etc throughout all works on your website. This will not only drive views to the company website, but it will most likely result in more business. People do not want to scroll down to the bottom of a google search and click through different pages, we certainly don’t.

 

Although there may be more ways to develop an impactful brand specific marketing presence, these are the best ways to get a company noticed and recognized. Like we said, creating that brand awareness is imperative to become a successful company.

 

Click here to schedule a Complimentary Brand Consultation. 

2018 Content Marketing Trends with Impact

This year is going to set a new standard for content marketing. So many new trends are emerging and we want to let you know about them. Below are just a few things that will be showing up on new and upcoming company websites!

 

apdblog2b.png

Simple and Transparent

This year, 2018 is going to blow your mind with simplicity. Yes, that is right. Bold colors, gradients, big letters and concise content. We have all landed on one of those pages that just has way too much going on and it is immediately overwhelming. What happens next? You click away and go to the next website. This specific trend is aimed at making the consumers more engaged by keeping “the look” of the website intriguing and the information straight to the point and easily accessible. Once the website has these things, the visitors will be even more curious, stay on the site longer and maybe even purchase something! #Goals!

 

Documented Strategies

It is becoming common knowledge that more and more people do not like chatting over the phone. They would much rather search for their answers and find out all of the information they need online from articles, documents, etc. While this might lead to false information, newer businesses and companies are beginning to upload documents that lay out their business plans, marketing plans among others. This also is a part of being transparent, the first trend we mentioned. Businesses that do not want to go along with this new trend might suffer because they could potentially be “hiding something” from customers. Just something to think about.

 

More Videos!

Custom animated videos are taking the internet by storm this year. They provide a type of entertainment that is different than a live person in a video. Sometimes when a person acting is not great at portraying the business agenda, the video will not be watched all of the way through. Also, if the quality is off, than a customer will notice immediately and click away. Some of these details might seem trivial, but to consumers it displays how much time and care is put into the details of the company.

 

Virtual Content

Interactive websites are all the rage in 2018. Not only does it keep the website visitors mentally stimulated, it is extremely aesthetically pleasing. For example, when customers are able to scroll through a clothing website and place a certain article of clothing onto a virtual person, it makes the selection process easier. Being able to visually see how a shirt or a pair of pants will look makes a person more comfortable with buying clothing online or even physically going into the store to pick it up! Implementing a virtual feature on a website can do wonders for a company and will most definitely get more attraction and traffic for the website.

 

Keep up Distribution

Make sure that marketing is EVERYWHERE! There seems to be more and more places to advertise every year, so keeping up with all of these websites is crucial. Social media platforms are turning into the number one place to distribute business and company info. Depending on the industry the company is in, the best platform to advertise with more is subjective. Either way, distribution of the company and business needs to happen throughout all spaces. This can include outside-of-the-internet methods such as direct mailers, billboards, etc.

 

Click here to schedule a Complimentary Brand Consultation. 

Top Social Media Trends for 2018

As the digital marketing era matures, brands must constantly innovate their strategies to remain competitive. What does this mean? Well, with the decline of organic reach and customers being saturated with content, brands must re-evaluate and refine their digital tactics from the ground up. To start, ask yourself if you are pushing out engaging content that is hyper-relative to your target customer? Do your present social platforms align with your brand? In 2018, less is more and quality over quantity of content will take precedence. 

top social trends image.jpeg

Here are the 5 social media trends you should be implementing in 2018:

 

Ready, Camera, Action – Video is taking over.

Video has been making its steady rise and with the introduction of newer features like Facebook Live and Instagram stories, it’s not going anywhere. It's estimated that by 2019, video will account for 80% of all consumer Internet traffic. It also generates 1,200% more shares than text and images combined.

Keep in mind that your video content will garner significant more engagement when it is unique and on brand. What you can do with video is endless, for example: take the opportunity to educate your customers on a new product, bring them behind the scenes or conduct interviews with different departments. Video is a great way to build a friendship with your customer and with so many easy editing programs, there is no excuse to not be creating video content.

 

2018’s Best Friend -- The Cellphone

Mobile now represents almost 7 in 10 digital media minutes, with smartphone applications alone accounting for one-half of all time spent engaging with digital media (2017 U.S. Cross-Platform Future in Focus report). When it comes to creating and sharing mobile content think of apps like Instagram and Snapchat. This creative should be uncomplicated and visually compelling. Not to mention, if your website is not mobile responsive this could be a detriment to your success and a huge waste of marketing dollars, so before you drive customers from social media to your website always make sure your mobile web user experience is seamless.

 

Living in a Fantasy World -- Augmented Reality

AR is the leading edge when it comes to virtually connecting with your customer. This interactive brand experience is unique and can leave a lasting impression on a potential customer. Snapchat was the first AR social media app and other apps like Facebook are not far behind. Be ready for when AR takes over by beginning to think “if and how” AR could enrich your brand marketing efforts.

 

At Your Service  -- AI and Chatbots

With the immediacy of social media traditional customer service strategies are no longer working. An unhappy customer can tweet at your brand with an issue and there it is for the entire world to see. Brands have had to scramble to find what it means to give great customer service in this instant messaging era, so it’s no wonder that AI and Chatbots have become necessary to real-time engagement. If a brand is not easily accessible to the public, this could be a deciding factor between you and a competitor. AI and Chatbots make real-time customer engagement more consistent for the customer and achievable for the brand. Something to think about: 38% of enterprise brands used AI in 2017, by 2018 this will increase to 62%.

 

The Niche Influencer

You may have noticed there’s a saturation of influencers on platforms like Instagram and Youtube and no, they aren’t going away. 49% of Twitter and Instagram users say they rely on recommendations from influencers, so it comes as no surprise that 94% of brands who used influencer marketing believe it’s an effective strategy – because it is! Most customers have grown wary of traditional marketing strategies and while still effective, influencers have a more authentic way of reaching customers. With that said, not just any influencer will work. Be sure to choose carefully, the influencers lifestyle should align with your brand. For example: a niche influencer in tech with 10k followers may be more effective for your tech product than a fashion influencer with more 20k followers. Social ROI can be ambiguous at times but influencer marketing has a proven 10x rise in conversion rate.

 

Thinking ahead can lead to sustainable success. Generation Zers, born from 1995-2012 are considered the ‘true digital natives’ and already have an estimated $44 billion in buying power. If you have been putting off true consideration for the power of digital marketing, 2018 is a time for change.

 

Feeling overwhelmed? We can help you execute a strategy that is right for you. Click here to schedule a Complimentary Brand Consultation. 

 

 

Other sources: Socialmediatoday.com, Narrative Science