content marketing

Top 5 Methods of Developing An Impactful Brand Specific Marketing Presence

There are many different ways to create a marketing presence, but not all of them are brand specific. We put together the top 5 methods to develop that brand specific marketing presence and make it impactful. Enjoy! 

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Become an Authority Through Your Content

This is huge. Get your product out there and make sure it is quality advertising. Whether it is free marketing or paid ads, becoming a leader in your industry is completely reliant on the content that is pushed out onto the internet.

 

Advertise Content on Social Media

Social media is the number one way to get seen in 2018. More and more people are using it for shopping, decorating ideas, financial plans, etc. so utilize it! Most of the time is it free, but if reaching a specific demographic or a certain gender is a goal, then paid advertising is going to be the way to go. Luckily the process is very user friendly and any company from a huge corporation to a Mom and Pop Auto Body shop can become experts.

 

Focus on Branding, Not Sales

Most of the time companies become obsessed with the sales aspect of the business. This can sometimes hinder sales because the branding of the company is so easily overlooked. Focusing on the branding is going to be crucial if a company wants to see consistent success. Why? Imagine seeing a super cool photo from a sunglasses company and loving the picture. Now imagine seeing another photo that looks like it was taken with a flip phone of a different pair of sunglasses from the same company. That inconsistency in branding can be detrimental and will have consumers second guessing the reason they were interested in the product.

 

Commit to Being Long-Term

Getting hyped up and excited to start a business is important, yes. However, the excitement can sometimes lead to jumping the gun and not developing a clear brand idea. This can result in short-term success and problems in the long run. Due to this issue, most companies do not make it to their third year of business. Here’s a tip: commit to being long-term.This means taking the time to plan out content ideas that go along with company branding and dedicate that time to making brand awareness a priority. This might take a little longer, but we promise the results will speak for themselves.

 

Be Friends with Search Engines

SEO, my friends. Make sure to implement your brand keywords, company name, etc throughout all works on your website. This will not only drive views to the company website, but it will most likely result in more business. People do not want to scroll down to the bottom of a google search and click through different pages, we certainly don’t.

 

Although there may be more ways to develop an impactful brand specific marketing presence, these are the best ways to get a company noticed and recognized. Like we said, creating that brand awareness is imperative to become a successful company.

 

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CMO's Guide to Influencer Marketing

Ever wonder why Justin Beiber is starring in T-mobile commercials? His career has almost nothing to do with cell phones, yet T-mobile is paying him the big bucks.  A few years ago the secret came out. If you’re doing online marketing, you need to invest in good content marketing. In the scheme of things, quality content IS key, but it does not stand alone. Unless the world knows about your amazing content, it may not do you much good. No one will know to look at it. But once you create the content, you have to find a way to get it in the eyes of your audience. This is influencer marketing. 

What is influencer marketing?

Influencers are the people with the ability to influence buyers. They may be celebrities, experts, trendsetters, or bloggers and they exist on every channel of media. Influencer marketing is the process of developing relationships with these people that assist you in creating visibility for your product, service, or brand. Influencer marketing has a lot of value to offer including brand position, social proofing, and offering trusted reviews. When properly executed, it is one of the most effective ingredients in your online campaigns.

What can influencers do?

Influencer marketing comes in many forms depending on the needs of your company. Before you sit down to ask what they can do for you, consider what your business wants to accomplish. The sky is the limit regarding creating an influencer plan, but here are the most common ways to work with them:

1.     They can share information about you or your company in their social media accounts. This often means reviewing your product for their audience or a shoutout.

2.     They can write a blog post about you or your company. Even a small blurb with a link can have profound effects.

3.     You can guest blog on their site or social media. This is great to make life a little easier for them. It is a win-win. You create quality content for them, and they feed you traffic and credibility

4.     Any combination of the above

How can I get started?

There are a few basic approaches to help you get started with influencer marketing. The first thing to know is that this partnering with you is how they make their money. It’s what they do for a living, so do not be afraid to reach out.

Before you start your influencer campaign, you’ll need to find influencers. These will be the accounts in your field or industry with high engagement or a similar target audience. Note that there are also excellent tools for discovering influencers on each platform.

Next, you'll want to build a relationship with them. You can build this relationship organically over time by subscribing, liking, commenting and genuinely engaging. The time and effort pays off when the influencer responds, you gain his or her trust, and your content is shared. You might also choose to reach out to influencers actively by asking to guest blog or try out your product. Once you build a relationship, be sure to include in your offer what they can gain from partnering with you.

The payout from influencer marketing is astonishing, but so many small companies avoid this strategy because they are afraid to reach out and ask for help. If you are looking for a hand in your influencer campaign, do not be afraid to contact Zack at: zack@adesignpartnership.com