branding and social media marketing

Top Social Media Trends for 2018

As the digital marketing era matures, brands must constantly innovate their strategies to remain competitive. What does this mean? Well, with the decline of organic reach and customers being saturated with content, brands must re-evaluate and refine their digital tactics from the ground up. To start, ask yourself if you are pushing out engaging content that is hyper-relative to your target customer? Do your present social platforms align with your brand? In 2018, less is more and quality over quantity of content will take precedence. 

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Here are the 5 social media trends you should be implementing in 2018:

 

Ready, Camera, Action – Video is taking over.

Video has been making its steady rise and with the introduction of newer features like Facebook Live and Instagram stories, it’s not going anywhere. It's estimated that by 2019, video will account for 80% of all consumer Internet traffic. It also generates 1,200% more shares than text and images combined.

Keep in mind that your video content will garner significant more engagement when it is unique and on brand. What you can do with video is endless, for example: take the opportunity to educate your customers on a new product, bring them behind the scenes or conduct interviews with different departments. Video is a great way to build a friendship with your customer and with so many easy editing programs, there is no excuse to not be creating video content.

 

2018’s Best Friend -- The Cellphone

Mobile now represents almost 7 in 10 digital media minutes, with smartphone applications alone accounting for one-half of all time spent engaging with digital media (2017 U.S. Cross-Platform Future in Focus report). When it comes to creating and sharing mobile content think of apps like Instagram and Snapchat. This creative should be uncomplicated and visually compelling. Not to mention, if your website is not mobile responsive this could be a detriment to your success and a huge waste of marketing dollars, so before you drive customers from social media to your website always make sure your mobile web user experience is seamless.

 

Living in a Fantasy World -- Augmented Reality

AR is the leading edge when it comes to virtually connecting with your customer. This interactive brand experience is unique and can leave a lasting impression on a potential customer. Snapchat was the first AR social media app and other apps like Facebook are not far behind. Be ready for when AR takes over by beginning to think “if and how” AR could enrich your brand marketing efforts.

 

At Your Service  -- AI and Chatbots

With the immediacy of social media traditional customer service strategies are no longer working. An unhappy customer can tweet at your brand with an issue and there it is for the entire world to see. Brands have had to scramble to find what it means to give great customer service in this instant messaging era, so it’s no wonder that AI and Chatbots have become necessary to real-time engagement. If a brand is not easily accessible to the public, this could be a deciding factor between you and a competitor. AI and Chatbots make real-time customer engagement more consistent for the customer and achievable for the brand. Something to think about: 38% of enterprise brands used AI in 2017, by 2018 this will increase to 62%.

 

The Niche Influencer

You may have noticed there’s a saturation of influencers on platforms like Instagram and Youtube and no, they aren’t going away. 49% of Twitter and Instagram users say they rely on recommendations from influencers, so it comes as no surprise that 94% of brands who used influencer marketing believe it’s an effective strategy – because it is! Most customers have grown wary of traditional marketing strategies and while still effective, influencers have a more authentic way of reaching customers. With that said, not just any influencer will work. Be sure to choose carefully, the influencers lifestyle should align with your brand. For example: a niche influencer in tech with 10k followers may be more effective for your tech product than a fashion influencer with more 20k followers. Social ROI can be ambiguous at times but influencer marketing has a proven 10x rise in conversion rate.

 

Thinking ahead can lead to sustainable success. Generation Zers, born from 1995-2012 are considered the ‘true digital natives’ and already have an estimated $44 billion in buying power. If you have been putting off true consideration for the power of digital marketing, 2018 is a time for change.

 

Feeling overwhelmed? We can help you execute a strategy that is right for you. Click here to schedule a Complimentary Brand Consultation. 

 

 

Other sources: Socialmediatoday.com, Narrative Science

 

Social Media Trends Here to Stay

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There is no denying the importance that social media has had on our culture and its users. Through the use of social media brands now have a way to direct speak with their customers, something that used to only be granted to stores and service jobs. By having this direct contact brands can constantly create and recreate the image that the consumer has of them through a social media content strategy. It should come as no surprise that the trends that are currently showing longevity in social media are those that create a more seamless interaction between branding and social media marketing.

Emotion, Creativity, and Vulnerability

When it comes to a brand’s “voice” users are looking to connect to a voice that has emotion, vs. just trying to push product. Through posts that convey emotions and connect to people’s emotions there is a chance that that emotion can lead to them taking action, whether it be through a purchase or by following or liking a photo. Creativity works in a sense that the more creative posts are, the less it feels as though users are following or interacting with a brand, but rather a creative account that adds to their daily inspiration. Above all else vulnerability, users want the authenticity to know that the brand is run by people and not robots and helps with branding ideas.

Ads Without Disruptions

There have been studies done that on Snapchat, and now Instagram Stories, ads that seamlessly follow videos work better than ads that disrupt videos and begin in the middle. When the ad directly follows the video, users are more inclined to watch it all the way through, rather than to skip it. Not to mention that full screen ads are also doing significantly better and this is a trend that also will continue this is something that works to benefit advertisement for interior design.

The Influence of Social Influencers

Social influencers are a force to be reckoned with. They sit front row at fashion shows, are invited to movie premiers, and restaurant openings all part of partnership agreements. Social influencers allow brands that casual intervention of product into the lives of consumers. Social influencers allow brands to be exposed to more followers that they otherwise might not get the chance to be connected to. While the market for new social influencers is becoming saturated there is no denying the strength and pull that the industry heavyweights hold.

Paid Advertising

With organic growth slowing down, due to social channels putting a push toward paid reach and advertising dollars. With most users having more than one social channel it is no surprise that the best way to connect with them is through advertising on social media. Paid advertising, and digital marketing strategy, on social media lets brands choose who, when, and where their ads show up and for how long. Advertising on social media lets their ads get access into the everyday lives of their target market.

Live-Streaming

Live stream has had a spike in peak use during 2017. With Instagram incorporating live streaming on their app, as well as, on on Facebook users are taking to live streaming to share important moments of their lives and influencers are utilizing live streaming to showcase brands. Live streaming is letting brands create almost mini segments on their products either through direct showcases or through product set up and use. Live streaming also gives users that chance to interact with brands in that moment and ask questions and get answers in that moment.

Social media is all about creating seamless interactions and moments that let users get a better look at the brand and who they are. 

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