blog writing

Blog Writing 101 - Trends for Today's Top Blogs

While blogging used to be seen as perhaps a juvenile past time, it is now for many brands a formative part of their content marketing strategy. SEO (search engine optimization) is a serious tactic for driving traffic to your website. Blogging plays a huge role in organic SEO. What this means, is your search ranking on Google or other search engines will increase. For example, you own a fashion e-commerce website and write a blog on “How to wear a wrap scarf” and now your site has just increased its visibility to anyone searching for wrap scarves!

Blogging can sound overwhelming, but it doesn’t have to be, just choose a couple trending blogs styles and follow that format in a way that it applies to your brand. Below are some of the trending blog formats we are seeing: 

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The Personal Brand Blog

If you offer a marketing product or service, perhaps you built an empire and want to share your tips and tricks along the way, Personal Brand Blogs have become widely popular for their consistent motivational quips. These types of blogs tend to demystify the road to success and all areas thereof. Entrepreneurs like Gary Vaynerchuk have only added to their success by sharing their pathway to success and helping others along the way through their ‘advice’ blogging and vlogging.

 

The ‘How To’ Guide Blog

Knowledge is power, walking your reader through how to do something can create brand loyalty and is a great opportunity for product placement. If you are an interior designer and write a “How to make the most of my studio apartment space” you have the chance to build a relationship with your potential client without even meeting them. “How to” blogs should open with personality and quickly flow into easy to follow instructions and tips. Think straightforward, more pictures and less wordy.

 

The Guest Blogger

Finding new perspective is key, inviting regular guest bloggers can shake things up and broaden your audience. Collaborating with professionals in like industries and/or having them endorse your product or service through a blog is a great way to increase organic traction. Perhaps they are a known influencer, having your brand name attached to theirs is great for business. Also, guest bloggers are very likely to cross share the content with their followers. Double the readers, double the fun!

 

The Interview

Though it can be lengthy, the straightforward question and answer format is likely to captivate readers all the while there is plenty of room for product placement and SEO creativity. Just like Guest bloggers, it is highly likely the interviewee will share the content as well.

 

The Lifestyle Blogger

Creating a Lifestyle Blog for either you or your brand has a more friendly and laid back approach when it comes to speaking to your readers and/ or customers. This blogging style tends to show the ins and outs of your daily life and befriend your readers along the way. What is your early morning routine, how do you pack for a trip to Tulum, what’s your favorite life hacks right now – are all examples of what goes into a Lifestyle Blog.

 

The List Blog

Favorite books for the summer? Best dressed at the Grammys? List blogs are great for reporting on current events and therefore your SEO is always relevant. They are also super easy to create and your readers are likely to love the quick, easy read format.

 

Would you like to learn more about how blogging can help your business? Click here to schedule a Complimentary Brand Consultation. 

Brand Blog

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Blog writing should not be exclusively left to professional blog writers. While having bloggers write about your company or product can prove to be beneficial, the best people to write about your brand, with authenticity, are the people that work there. The people that work at your company are the people that are passionate about your brand or product and will naturally create content that works to showcase your company in the best light. By having a brand blog, you are creating a brand communication strategy and can start conversations around topics that are beneficial to your company and answer questions that prove to be the most helpful to your readers. To create quality content always keep your readers at the forefront of the writing.

First Things First

While there are tons of articles and tips on writing a brand blog and how to best keep at it, it is essential to start off with a definite beginning in the post. When it comes to blog writing if you do not capture your reader’s attention in the first paragraph than chances are they will not read your post till the end. Other factors to think of: how you share the post on social media, the photos in the articles, and the keywords used to help boost SEO results. It is essential to be conscious of the words you are using, the image you have chosen, and how you are showcasing the information. Address the issue, but make the readers life easier with the answer.

Find a Viewpoint

Be concise and clear when writing a blog post. You want the reader to finish reading the blog post and to be able to absorb all the information and understand it. Be clear about your viewpoint because when you are not, you come off as wishy-washy and lose credibility to your reader. When making claims and stating ideas, it is important to have details and information to back it up. If the information that you are using links back to another part of your website, use it! Linking back not only builds credibility with your readers but also with the search engines. The more your readers understand and gain information from your blog posts, the more likely they are to come back and read.

 

Write in Your Voice

Your company has a voice, and when writing your blog posts, it works best to carry that same view. Keeping one unison voice for your business helps your readers relate to the brand and they can build a connection and loyalty to your company. When picking a voice, there are many different factors to consider, the formality, the helpfulness, and the ratio of information vs. anecdote. The easiest way to find your company voice is to think of the people using your service or product and keep in mind their demographic information, so your voice is relatable to them. While some topics may require a change in view or pace, it is important to limit how often you do this. Notably, in the beginning, it is better to let your readers get comfortable with the tone.

 

Structure is Key

Structuring posts with different headlines, let’s your readers skim a topic when they are in a rush, and find the parts that are most helpful to them. Structure helps to keep the subject concise and organized, it breaks it up into subtopics and keeps you on track when you are reading the topic, and writing your blog post. However, do not be afraid to vary your structure occasionally, this gives your blog posts a more organic feel, and will allow for you to find a format that your readers prefer and one that holds their attention best.

Keeping a brand blog is a great way to get the word out about your brand and to also draw traffic back to your website. Don’t be afraid to try it out and get creative! If your blog writing is for your readers, you can’t go wrong. In fact, through blog writing, you might even end up finding new ways to connect with your readers and improve your business.

 

Click here to schedule a Complimentary Brand Consultation.