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The Recipe for Success: Building Your Brand as an Interior Designer

There is no denying the term “brand” is trending right now, but we often see it used incorrectly. We tend to see the use of the words brand, company, or organization used interchangeably, however your brand is distinctly different from your business model. By definition, a brand is both more permanent, more deep, and more definitive than the services or products a company offers or the colors they choose to represent them. Certainly, the naming of your company and logo selection is important, but your company may change logos and colors several times over the years as the business grows. A meaningful brand is steadfast and devoted. Furthermore, A brand is not a brand unless it leaves a meaningful lasting impression.

Meaningful brands give people the ability to express themselves

Stop overloading your platforms with content for the sake of growing an audience. Quality is far more important than quantity. Your content should be an extension of your brand’s expression. Creating a brand is about creating content that expresses the things your audience feels and WANTS to share themselves. When they see it, they are compelled to reshare it because it is more than just cool. By sharing your content, your audience is able to show their enthusiasm for a concept, idea, or interest you've given them. You never want your shared content to feel like a commercial or ad.

Meaningful brands stand for something above and beyond their products or services

The core to any brand is having a clear mission and set of values that are about more than the money you make from your products or services. Your audience wants to know how and when you got started, what morals your business was found on, they want to know if your work benefits a cause. You want to empower your audience with your success story. We are not suggesting you align your brand with a cause simply to win over your fans, but you should take a bold stance on your core values. Do not be afraid to share those values and make decisions by them. This is how you stand out and build loyalty.

Meaningful Brands Engage in a Timely and Authentic Way

We do not mean to sound repetitive here, but engagement is at the heart leaving a lasting impression. Your fans want to be engaged and entertained by the companies they do business with. What do we mean by authentic? All communications need to be backed by genuine concern and care for your customers. Fixing broken customer experiences is the number one priority, but engagement goes beyond that. Authenticity means having a sense of humor and humility, using the appropriate tone and vocabulary of your community, and speaking up about timely issues concerning your community. 

Meaningful Brands Create Relationships Within Their Industry

It is important for you to realize that the goal of a brand is not to conquer an industry, but rather to become a leading voice. What does a leader do? Usually a great amount of their time is forming relationships. This means standing next to the companies and the people that align with what your brand stands for. Not only do these interactions increase your reputation and visibility, it also opens doors for a wide range of collaborative opportunities.

A Design Partnership is more than a marketing company. We are your partners in developing and maintaining a lasting, meaningful brand. We are committed to your vision and want to help you express it to the world. If you’re ready to become a leading voice in the Interior Design industry, email us at: hello@adesignpartnership.com

Basic Marketing Tips That Can Help Grow Your Business

Modern marketing is undoubtedly complex, especially the realm of digital marketing. The rules of Search Engine Optimization are endless and ever-changing. There are thousands of online marketing tools and a hundred more traditional marketing tools. The field is heavy in data and analytics. And all of this can, at times, be overwhelming; especially when you do not know where to start. Unless you are paying someone to run the marketing campaigns (and we can suggest a highly-qualified company), it all seems like too much. When you are running your marketing campaign on a low budget, you have to know which efforts are essential, and which ones can wait. These are the absolute bare minimums of marketing for the beginnings digital success:

Google Business: By now, you already know Google is one of the most powerful web tools and the most widely-used search engine. Therefore, you want to make sure Google Business knows about your company. Google Business ensures that when customers are looking for your company, they have easy access to your phone number, address, and hours. To access and edit your Google Business account, you’ll need to create a Google account (typically this is through Gmail). Then, you can, add or claim your business and then verify your business listing so it's eligible to appear on Maps, Search, and other Google services. Also be sure to set up Google Analytics on your page.

Social Media: Believe it or not, although social media is essential for branding these days, it should not be heavy in sales pitches. More than anything, it is a way for companies and individuals to tell their stories and engage with their audiences. This means sharing images, videos, and experiences that are unique to your company. Make sure you have a minimum of 2 social media platforms that your company is actively using. Think of it as a customer service platform where you can create trust. On social media, you can gauge what your customers are saying about you, and equally important, what they are saying to you. If you become aware of any problems, you can be more responsive by addressing them promptly and personally.

Email Exclusives on a Growing List: Reward your current customers and social media followers with exclusive offers. This serves two functions; it gives your customers incentive for engaging with your company, creating a more formal relationship. It also allows you to increase your opportunity for sales and therefore increase your customer lifetime value. Try adding a subscription box to your blog in exchange for a coupon code or hosting an Instagram giveaway exclusively for your followers. Be sure to set up email captures on your website and perhaps run Lead Ads on Facebook to grow your list.

Easy to Navigate Website: Lastly, you want to make sure your website is easy to use. Good website performance and a positive user experience should be counted as marketing efforts in your budget. You want your hours and location easy to find. All products well-categorized, and a user-friendly e-commerce page. Hiring a professional web developer is an investment in the value of your company. Then, make sure your website it tested for functionality. A qualified marketing company knows how to do this, but you can pay companies like User Testing to have your target customer test it.

Now that you have the bare minimums, you should also know that we offer free consultations. If you need help with the tools we listed above, or would like a brand consultation for where you should take your marketing next, we would be happy to assist. You can email us at: hello@adesignpartnership.com