Combining Content Marketing and Digital Brand Advertising

There are many forms of marketing available to us today, and often we find ourselves choosing one or the other. But how many have thought or attempted to double stack their marketing efforts for double the results. Some may argue content marketing is a gift that keeps on giving, while others may add pay per click ads can bring you faster, more reliable results. In our opinion, there is no right or wrong way to market your business. At the end of the day, all marketing efforts go hand in hand with one another. So, why not combine your content marketing with your digital brand advertising and double the reach and ROI. If you think about it, it’s a win-win.

Benefits of Content Marketing:

Professional quality content is a long-term strategy. It helps to boost your SEO ranking while also improving the visual appeal of your website, social media channels and digital campaigns. Producing strong content helps to build authority and strengthens brand awareness. Think of it as storytelling, which can inspire and improve the content of your digital ads.  

Benefits of Digital Brand Advertising:

With digital marketing, you are able to evolve your marketing plans and stay competitive within your industry. Your digital ads will provide real, timely data you can observe immediately, giving you a better opportunity to plan, execute and adapt on the go based on true performance data.

Steps To Combine Content Marketing and Digital Brand Awareness:

1.     Great content produces great results.

·       Increase SEO with case studies, blog posts, curated guides and research/data posts

2.     Excellent understanding of pay per click advertising campaigns

·       Know your audience, understand how to target your ads, create great ads and collect and convert leads.

·       Get a better understanding of your target audience by using Facebook Audience Insights

·       Create better ads by looking at what your competitors are doing

3.     A solid strategy for capturing leads and converting them

·       In order to promote and capture your content, you’ll need a way to generate ROI

·       The best way to capture leads and boost your conversion rate is to have a pop-up appear on your site.

4.     Find the content that received the highest engagement on your social channels and consider promoting using ppc

·       Taking content that has proven to work and expanding your reach to a much larger audience will increase the odds that you will earn a positive ROI on your ad spend.

The simple fact is great content will produce more effective ads. They go hand in hand and you should never hesitate to combine any and all marketing efforts. (Insert links for lead capture and email sign up)