In today’s society, consumers prefer to be guided by the services you provide. It’s no longer the era of overwhelming marketing tools which involve traditional advertising and email blast of the same information. Now, we get to dive into the exciting world of creative content marketing. Content marketing is storytelling and every consumer is a part of the story. When working with your team to build the best content marketing strategy, here’s a great guide to follow.
Your Reason: Think about your reasons for creating content in the first place, the types of risks involved and the overall vision of what success will look like. The idea is to secure executive support for your strategy, because there will be obstacles leading to some mistakes here and there as you figure out what works best for your business.
Your Plan: Figure out the goals you want to set for your content program and establish the value you are looking to provide through your content. The details of your business model should outline the obstacles and opportunities you may encounter as you execute your plan.
Your Audience: Here is where you describe the specific audience demographic for whom you will create content for. Establish what their needs are and what their content engagement cycle might look like. You also want to map out content you can deliver throughout their buyer’s journey that will help move them closer to their goals.
Your Brand Story: What type of relationships are you creating with your audience? What ideas and messages do you want to communicate and how will those messages differ from their competitors.
Your Distribution: Think about which of the platforms you will use to tell your story. What is your criteria, what processes will you use and what are the objectives for each one. Think about how you plan to connect them so that they create a cohesive brand conversation.