Most businesses today understand the value of investing in content marketing. It’s the first step to educate their existing customers on product updates, company initiatives and industry trends. Your hi-res photos and video content should be used to create ongoing series on your site in the form of blogs, ads and webinars. By constantly sharing new and engaging content, your subscription list will build with quality emails of people who are truly interested in what you have to say. Here’s a few things to know when creating the best content for your website.
Don’t Confuse “Peers” with your “Audience”.
At times when we’re creating and developing content, we can slip into peer-mode, which we like to call a blind spot. This is where we create content that we think will meet the standards of our industry. In essence, we’re actually creating content that will impress our peers inside our industry and may not impress our actual audience. Make sure to think outside the box and place yourself in the shoes of the audience not your peers. The audience wants content that provides accurate and relevant information that specifically applies to their situation. Content they can relate with and content that helps them make real, significant improvements in their life.
Your Content Builds Authority.
Authority gives you credibility and influence. It means people trust what you say and will follow your lead. Useful content is extremely action-oriented. It translates knowledge into steps readers can use to improve immediately. It makes the action of your posted content so clear that ignoring it is the tougher option. Your content should be invaluable because your content is your call to action. Whether its signing up for your service or buying your product, keep your content simple and effective. Develop trust –building content and let your pictures help tell your story. Visitors want to see what they are buying and who they are buying it from.
Your content is your sales strategy.
Understand your content builds the company so your engagement tactics must be strong. Today’s modern standards of user expectations are not hard to understand. Visually beautiful content speaks to us in a universal language. Videos, photos, gifs – they all communicate in a way words alone can’t. Running a successful business online takes a lot patience and attention to detail.
Our Best advice, see every visitor as a potential client. Whatever strategy you choose, focus on differentiating yourself from your competitors and committing yourself fully to an action plan.