Remember when we wrote the article, “Content is King?” We meant it.
If you are looking to boost brand awareness, content gives you credibility. If you are looking to increase website traffic, content is your magnet to attract new customers. If you are looking to complete sales, content is your initial value proposition.
We will say it again. Quality web content is not just a buzzword, it’s an essential part of your marketing strategy. Content is anything you create that brings value to your customers and attracts them to your brand, website, or doorstep. Here are some tips for hotels to boost up their content strategy.
Try not to get overwhelmed by setting up a huge project. We recommend creating content in stages. If you want to create an online guide of your city, for example, work every week to create one section. Start with restaurant recommendations one week, and then post it to your blog. You can also write about entertainment options as a separate article the next week and then continue with natural attractions nearby after that. Each week, you’ll have a new article for your blog. In the end, you can compile your series into your complete travel guide.
Share the Burden:
Not sure what to add? Crowdsource! Ask each of your employees to contribute to the content by having them write reviews about their favorite local store, bar or coffee shop. Ask local historical societies to put together a history of your neighborhood. You might even reach out to your partners and ask your interior designer to create an exclusive video about his or her design.
Your guests are another great resource. Chat with them about the best part of their stay in your hotel as they check out. When you provide excellent service, guests are often delighted to share their experience. Guest reviews make great video content. Collect their email and send them a copy of the video or article which is also helpful in developing loyal customers.
Share internally and externally:
When it comes to distributing content, you want to share some with you current clients. Remind them what they love about staying in your hotel and show them why they will enjoy coming back. Sharing internally can be as easy as posting the article on your Facebook page or sending it as an email newsletter. If you’re looking for a fun way to spread the word, create a contest for your fans and ask them to write captions or share their stories for a chance to win a prize like a free stay at your hotel. This generates organic content consumption. When your previous guests see great content, they are happy to share it with their friends and family. Thus, you begin to build a loyal community.
Sharing your content externally refers to more traditional PR moves. When you spend so much time creating content, why not put it where others can see it. Ask local tourist agencies, travel magazines, and travel blogs to reshape your posts. If you are indeed offering interesting or helpful content, they will be overjoyed to have great content on their websites and social channels. Exchanging shutouts on social media is also a great way to gain a new targeted audience. Often, if you share the content of other companies to your audience, they’d be happy to do the same.
Innovate in teams:
Our last bit of advice? We believe in setting a company culture of collaboration. Take the time to have a team meeting every once in a while and give everyone the chance to brainstorm how to create content, what to create, and how to distribute it. When you work as a team, everything is easier. You never know what great talent you already have on board until you ask.
Sometimes it can be hard to understand the value of creating marketing content, but in the end, it all comes down to metrics.
• Long-term audiences
• Website traffic
• Brand loyalty
• Stand out from competitors
No other marketing strategy has the same power. If you are convinced but still think it is overwhelming, email us at: firstname.lastname@example.org, we’d love to get you setup with the ultimate content marketing strategy.